Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “alan albarran”
Skip side bar filters

  • Rethinking Media Economics

    by Alan B. Albarran ...
    Series series Rethinking Economics series
    Rethinking Media Economics emphasizes how this field of study is affected by rapid changes in the media industry due to technology, regulation, globalization, and consumer preferences. Alan B. Albarran takes the reader through major economic events from the 1950s onwards to highlight how technology in the 21st century has completely changed the relationship between media, media content and ... Read more

    $41.59 CAD

  • The Media Economy

    by Alan B. Albarran ...
    Series series Media Management and Economics Series
    This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function ... Read more

    $149.77 CAD

  • The Handbook of Spanish Language Media

    by Alan Albarran ...
    With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish ... Read more

    $152.52 CAD

  • Social Media and Living Well

    by Alan B. Albarran, Paul Bloomfield, Kathy Brittain Richardson, Frederick R. Carlson, Deni Elliott, Ken Gilroy, Joseph Ulatowski, Pamela A. Zeiser, Sarah A. Mattice ...
    What is well-being? Is it a stable income, comfortable home, and time shared with family and friends? Is it clean drinking water and freedom from political oppression? Is it finding Aristotle’s Golden Mean by living a life of reason and moderation? Scholars have sought to define well-being for centuries, teasing out nuances among Aristotle’s writings and posing new theories of their own. With each ... Read more

    $57.99 CAD

  • The Twenty-First-Century Media Industry

    Economic and Managerial Implications in the Age of New Media

    by Alan B. Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, Douglas A. Ferguson, Robert Gross, Jennifer M. McClure, Jennifer Meadows, Stephen Phipps, Mary Jackson Pitts, Suzy Smith, Joan Van Tassel, James R. Walker, Maria Williams-Hawkins, Lily Zeng ...
    Series series Studies in New Media
    The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger ... Read more

    $62.29 CAD

  • Handbook of Media Management and Economics

    Edited by Alan Albarran, Bozena Mierzejewska, Jaemin Jung ...
    Series series Media Management and Economics Series
    Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ... Read more

    $214.36 CAD

  • The Social Media Industries

    Edited by Alan B. Albarran ...
    Series series Media Management and Economics Series
    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and ... Read more

    $92.06 CAD

  • Media Management and Economics Research in a Transmedia Environment

    Edited by Alan B. Albarran ...
    Series series Electronic Media Research Series
    First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it ... Read more

    $107.17 CAD

  • Time and Media Markets

    Edited by Alan B. Albarran, Angel Arrese Reca ...
    Series series Routledge Communication Series
    This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience ... Read more

    $101.68 CAD

People who read these also enjoyed

  • The IABC Handbook of Organizational Communication

    A Guide to Internal Communication, Public Relations, Marketing, and Leadership

    by Tamara Gillis, IABC ...
    Series Book 11 - J-B International Association of Business Communicators
    The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of ... Read more

    $109.99 CAD

  • International Project Management

    by Kathrin Koster ...
    With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential.International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management.Key features include:- ... Read more

    $130.39 CAD

  • Handbook of Social Media Management

    Value Chain and Business Models in Changing Media Markets

    Edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus ...
    Series series Business and Management (R0)
    Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists ... Read more

    $256.19 CAD