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“alan k vitberg”

Showing 1 - 12 of 12 results for “alan k vitberg”
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  • Marketing Health Care Into the Twenty-First Century

    The Changing Dynamic

    by Alan K Vitberg, William Winston ...
    Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war ... Read more

    $71.44 CAD

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  • Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan

    by Eric T. Bradlow, Keith E. Niedermeier, Patti Williams ...
    To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business.In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing ... Read more

    $43.99 CAD

  • Chasing Stars

    The Myth of Talent and the Portability of Performance

    by Boris Groysberg ...
    Why corporate stars often lose their luster after changing jobsIt is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be.After examining the careers of more than a thousand star ... Read more

    $32.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Measuring and Improving Social Impacts

    A Guide for Nonprofits, Companies, and Impact Investors

    by Marc J. Epstein, Kristi Yuthas ...
    Philanthropic NGOs, foundations, and corporations face endlessly competing needs when deciding to invest or donate for maximum social impact. This book fills an enormous gap by providing a system to measure, operationalize, and improve any organization's impact investments. ... Read more

    $32.99 CAD

  • The Reward Management Toolkit

    A Step-By-Step Guide to Designing and Delivering Pay and Benefits

    by Michael Armstrong, Ann Chapman ...
    Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention. But how do you decided what pay scale is suitable for which job and how do you design reward packages which recognise contribution and encourage employees?The Reward Management ... Read more

    $64.99 CAD

  • From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups

    by Gregg Fairbrothers, Tessa M. Winter ...
    Turn Your Great Idea into a Thriving Business!“A guide that sets first-time entrepreneurs’ feet in the right direction.”Geoffrey Moore, author, Crossing the Chasm“There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.”Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National ... Read more

    $39.59 CAD

  • Strategic Risk Management Practice

    How to Deal Effectively with Major Corporate Exposures

    by Torben Juul Andersen, Peter Winther Schrøder ...
    At a time when corporate scandals and major financial failures dominate newspaper headlines, the importance of good risk management practices has never been more obvious. The absence or mismanagement of such practices can have devastating effects on exposed organizations and the wider economy (Barings Bank, Enron, Lehmann Brothers, Northern Rock, to name but a few). Today's organizations and ... Read more

    $69.59 CAD

  • The Pragmatic MBA for Scientific and Technical Executives

    by Bertrand C. Liang ...
    This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents ... Read more

    $35.99 CAD

  • MBA in a Nutshell: The Classic Accelerated Learner Program

    by Milo Sobel ...
    Master MBA key concepts without stepping foot in a classroomSave yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your ... Read more

    $34.69 CAD

  • Surviving and Thriving in Uncertainty

    Creating The Risk Intelligent Enterprise

    by Stephen Wagner, Frederick Funston ...
    A new book to help senior executives and boards get smart about risk managementThe ability of businesses to survive and thrive often requires unconventional thinking and calculated risk taking. The key is to make the right decisions—even under the most risky, uncertain, and turbulent conditions.In the new book, Surviving and Thriving in Uncertainty: Creating the Risk Intelligent Enterprise, ... Read more

    $31.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Graduate Advisor Handbook

    A Student-Centered Approach

    by Bruce M. Shore ...
    Series series Chicago Guides to Academic Life
    You're advising students to help ensure their success—but who's going to advise you?With university budgets shrinking, graduate advisors find their workloads increasing. A professor emeritus of educational psychology at McGill University with more than forty years of advising experience and several teaching awards, Bruce M. Shore provides a practical guide here that demystifies the advisor-student ... Read more

    $12.79 CAD or Free with Kobo Plus

  • Responsible Restructuring

    Creative and Profitable Alternatives to Layoffs

    by Wayne F Cascio ...
    Firms that restructure through downsizing are not more profitable than those that don't, and often end up hurting themselves in the long run. Responsible Restructuring draws on the results of an eighteen-year study of S&P 500 firms to prove that it makes good business sense to restructure responsibly-to avoid downsizing and instead regard employees as assets to be developed rather than costs to be ... Read more

    $23.99 CAD