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“alan r freitag”

Showing 1 - 12 of 12 results for “alan r freitag”
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  • Global Public Relations

    Spanning Borders, Spanning Cultures

    by Alan R. Freitag, Ashli Quesinberry Stokes ...
    This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers:foundational theories, and factors that ... Read more

    $142.90 CAD

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  • From Unknown to Expert

    How to Use Clever PR and Social Media to Become a Recognised Expert

    by Catriona Pollard ...
    Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were.From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader.Use the proven Unknown To Expert 5 Star System to:* Increase sales* Get more paid speaking ... Read more

    $7.99 CAD

  • The Public Relations Writer's Handbook

    The Digital Age

    by Merry Aronson, Don Spetner, Carol Ames ...
    The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to ... Read more

    $17.59 CAD or Free with Kobo Plus

  • Trust Us, We're Experts PA

    How Industry Manipulates Science and Gambles with Your Future

    by Sheldon Rampton, John Stauber ...
    **The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles ... Read more

    $16.99 CAD

  • Improvise

    Unconventional Career Advice from an Unlikely CEO

    by Fred Cook ...
    "An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same." — The Edge, PRSA blogThis year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred ... Read more

    $17.59 CAD or Free with Kobo Plus

  • A Crowdfunder's Strategy Guide

    Build a Better Business by Building Community

    by Jamey Stegmaier ...
    More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... Read more

    $16.49 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Biography of an Idea

    The Founding Principles of Public Relations

    by Edward L. Bernays ...
    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

    $17.59 CAD or Free with Kobo Plus

  • The SAGE Handbook of Public Relations

    Edited by Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Read more

    $171.19 CAD

  • Agile PR

    Expert Messaging in a Hyper-Connected, Always-On World

    by Marian Salzman ...
    Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how ... Read more

    $12.99 CAD

  • Brand Psychology

    Consumer Perceptions, Corporate Reputations

    by Jonathan Gabay ...
    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. ... Read more

    $52.79 CAD

  • Public Relations

    by Paul Baines, John Egan, Frank Jefkins ...
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: ... Read more

    $105.80 CAD

  • From Chinese Brand Culture to Global Brands

    Insights from aesthetics, fashion and history

    by W. Zhiyan, J. Borgerson, J. Schroeder ...
    Series series Business and Management (R0)
    From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. ... Read more

    $64.09 CAD