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“aldo cundari”

Showing 1 - 12 of 12 results for “aldo cundari”
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  • Customer-Centric Marketing

    Build Relationships, Create Advocates, and Influence Your Customers

    by Aldo Cundari ...
    The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these ... Read more

    $19.99 CAD

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  • Hunters of Dune

    by Brian Herbert, Kevin J. Anderson ...
    Series Book 4 - Dune
    The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume ... Read more

    $17.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Cheap

    The High Cost of Discount Culture

    by Ellen Ruppel Shell ...
    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Read more

    $14.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Loyalty Leap

    Turning Customer Information Into Customer Intimacy

    by Bryan Pearson ...
    Most consumers don't trust companies as much as they used to. So how has Bryan Pearson convinced 99.99 percent of his ten million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information? Pearson shows readers how to build the unwavering consumer loyalty needed for long-term relationships and how to do so without infringing on the privacy of their consumers ... Read more

    $6.99 CAD

  • The Loyalty Leap For B2B

    Turning Customer Information Into Customer Intimacy

    by Bryan Pearson ...
    The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to ... Read more

    $5.99 CAD

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    by Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Read more

    Was $18.99 CAD Now $15.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Wal-Mart: The Bully of Bentonville

    How the High Cost of Everyday Low Prices is Hurting America

    by Anthony Bianco ...
    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Read more

    Was $6.99 CAD Now $5.99 CAD

  • Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy ...
    Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... Read more

    Was $16.99 CAD Now $6.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    Running a Business in Today's Consumer-Driven World

    by Pete Blackshaw ...
    In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and ... Read more

    $6.99 CAD

  • Consumed

    Rethinking Business in the Era of Mindful Spending

    by Andrew Benett, Ann O'Reilly ...
    As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the ... Read more

    $12.79 CAD

  • It Takes a Tribe

    Building the Tough Mudder Movement

    by Will Dean ...
    “Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other ... Read more

    Was $16.99 CAD Now $6.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Digital Channels and Social Media Management in Luxury Markets

    by Fabrizio Mosca, Chiara Civera ...
    Series series Routledge-Giappichelli Studies in Business and Management
    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... Read more

    $97.55 CAD