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Showing 1 - 12 of 12 results for “alfred kuss”
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  • Strategic Marketing

    Market-Oriented Corporate and Business Unit Planning

    by Torsten Tomczak, Sven Reinecke, Alfred Kuss ...
    Series series Business and Management (R0)
    This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning ... Read more

    $57.69 CAD

  • Research Methodology in Marketing

    Theory Development, Empirical Approaches and Philosophy of Science Considerations

    by Martin Eisend, Alfred Kuss ...
    Series series Business and Management (R0)
    This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are ... Read more

    $179.39 CAD

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  • Building for a better hospital

    Value-adding management & design of healthcare real estate

    by Johan Van Der Zwart ...
    In this thesis, the ideas and concepts of Corporate Real Estate Management (CREM) are examined in terms of the contribution they could make to the process of accommodation decision by using recent cases in Dutch hospitals. CREM can be defined as the management of the real estate portfolio of a corporation by aligning the portfolio and services with the needs of the core business in order to obtain ... Read more

    Free

  • Performance measurement of workplace change

    in two different cultural contexts

    by Chaiwat Riratanaphong ...
    Nowadays, organisations must cope with the pressure of cost reduction and efficiency in order to succeed in a highly competitive business environment. However, drivers to improve social interaction and employee’s performance and as such to contribute to organisational goals and objectives make it necessary to be concerned with other performance criteria as well, such as effectiveness, flexibility, ... Read more

    Free

  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $97.55 CAD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $384.77 CAD

  • Rationality for Mortals : How People Cope with Uncertainty

    How People Cope with Uncertainty

    by Gerd Gigerenzer ...
    Series series Evolution and Cognition
    Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research ... Read more

    $35.99 CAD

  • Market Research Best Practice

    30 Visions for the Future

    by ESOMAR ...
    Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Read more

    $110.99 CAD

  • Strategic Performance Management

    by Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Read more

    $138.78 CAD

  • The War Between Mentalism and Behaviorism

    On the Accessibility of Mental Processes

    by William R. Uttal ...
    Series series Scientific Psychology Series
    This book considers one of the most fundamental, but only infrequently considered, issues in psychology--Are mental processes accessible by means of verbal reports and/or experimental assays? It is argues that this is the main characteristic distinguishing between behaviorism and mentalistic cognitivism. The answer posed by the author is that, with few exceptions and for the most fundamental ... Read more

    $114.04 CAD

  • MBA

    Theory and Application of Business and Management Principles

    Edited by Carolina Machado, J. Paulo Davim ...
    Series series Engineering (R0)
    This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area. ... Read more

    $179.39 CAD

  • What Makes Us Smart

    The Computational Logic of Human Cognition

    by Samuel J. Gershman ...
    How a computational framework can account for the successes and failures of human cognitionAt the heart of human intelligence rests a fundamental puzzle: How are we incredibly smart and stupid at the same time? No existing machine can match the power and flexibility of human perception, language, and reasoning. Yet, we routinely commit errors that reveal the failures of our thought processes. What ... Read more

    $43.99 CAD