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Showing 1 - 12 of 12 results for “amelie winter”
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  • Omni-Channel Retailing

    An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

    by Amelie Winters ...
    Series series Business and Management (R0)
    Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and ... Read more

    $140.89 CAD

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  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $100.99 CAD

  • Strategy Mapping: An Interventionist Examination of a Homebuilder's Performance Measurement and Incentive Systems

    by Kenneth Merchant, Clara Xiaoling Chen ...
    What part does customer and employee satisfaction play in overall business success? Management Accountants developing business models must consider this question, especially if they are taking the popular "balanced scorecard" or "strategy mapping" approaches to performance measurement. When doing so, stating cause-and-effect relationships between measurable factors like satisfaction and ... Read more

    $64.99 CAD

  • Medical Coding Basics

    by Little Green Apples Publishing, LLC ™ ...
    The Medical Coding Basics edition of Study Briefs is a concise overview of medical coding for anyone interested in a quick high-level orientation to medical coding and the roles and responsibilities of medical coders. This Study Brief is an informative resource for individuals currently exploring career entry and career advancement options in medical coding, including students investigating ... Read more

    $4.98 CAD

  • Health Analytics

    Gaining the Insights to Transform Health Care

    by Jason Burke ...
    Series Book 71 - Wiley and SAS Business Series
    A hands-on, analytics road map for health industry leadersThe industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate ... Read more

    $48.99 CAD

  • History Of Marketing Science, The

    by Russell S Winer, Scott A Neslin ...
    Series Book 3 - World Scientific-now Publishers Series In Business
    The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, ... Read more

    $41.99 CAD

  • Forecasting for the Pharmaceutical Industry

    Models for New Product and In-Market Forecasting and How to Use Them

    by Arthur G. Cook ...
    Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, ... Read more

    $67.99 CAD

  • Applied Conjoint Analysis

    by Vithala R. Rao ...
    Series series Business and Management (R0)
    Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and ... Read more

    $204.99 CAD

  • Analytical Models For Decision-Making

    by Colin Sanderson ...
    Health care systems are complex and, as a result, it is often unclear what the effects of changes in policy or service provision might be. At the same time, resources for health care tend to be in short supply, which means that public health practitioners have to make difficult decisions. This book describes the quantitative and qualitative methods that can help decision-makers to structure and ... Read more

    $50.99 CAD

  • Digital Transformation Payday

    Navigate the Hype, Lower the Risks, Increase Return on Investments

    by Tim Bottke ...
    The Data-Driven Guide for your Digital Transformation PaydayIn Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new ... Read more

    $24.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Handbook of Marketing Decision Models

    Edited by Berend Wierenga, Ralf van der Lans ...
    Series series Business and Management (R0)
    The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.This Handbook contains ... Read more

    $408.59 CAD

  • The History of Marketing Science

    by Russell S Winer, Scott A Neslin ...
    Series Book 18 - World Scientific-Now Publishers Series in Business
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the ... Read more

    $52.99 CAD