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Showing 1 - 12 of 12 results for “amy c y yip”
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  • Contemporary Case Studies on Fashion Production, Marketing and Operations

    Edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang ...
    Series series Business and Management (R0)
    This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks ... Read more

    $204.99 CAD

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  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $29.69 CAD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    by Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $50.99 CAD

  • World-Class Warehousing and Material Handling

    by Edward H. Frazelle ...
    Timeless Insights for Planning and Managing 21st-Century Warehouse OperationsDespite today's just-in-time production mentality, with its efforts to eliminate warehouses and their inventory carrying costs, effective warehousing continues to play a critical bottom-line role for companies worldwide. World-Class Warehousing and Material Handling covers today's state-of-the-art tools, metrics, and ... Read more

    $49.99 CAD

  • The Customer Marketing Method

    How to Implement and Profit from Customer Relationship Management

    by Adam Curry, Jay Curry ...
    Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from ... Read more

    $19.99 CAD

  • Green Fashion Retail

    Edited by Jochen Strähle ...
    Series series Business and Management (R0)
    This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on ... Read more

    $204.99 CAD

  • Word of Mouse

    The Marketing Power of Collaborative Filtering

    by John Riedl, Joseph Konstan ...
    Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, ... Read more

    $9.99 CAD

  • Detox Fashion

    Sustainable Chemistry and Wet Processing

    Edited by Subramanian Senthilkannan Muthu ...
    Series series Engineering (R0)
    This second volume on detox fashion covers five key aspects relevant to the topic sustainable chemistry and wet processes: Sustainable Chemicals: A Model for Practical Substitution; Sustainable Wet Processing; Coloration and Functional Finishing of Cotton with Plant Extracts; Call for an Environmental Impact Assessment of Bio-based Dyeing—an Overview; and Enzymes: Biocatalysts for Cleaning Up the ... Read more

    $64.99 CAD

  • Sustainability in Fashion

    A Cradle to Upcycle Approach

    Edited by Panayiota J. Alevizou, Claudia E. Henninger, Daniella Ryding, Helen Goworek ...
    Series series Business and Management (R0)
    This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical ... Read more

    $217.99 CAD

  • Models for Sustainable Framework in Luxury Fashion

    Luxury and Models

    Edited by Subramanian Senthilkannan Muthu ...
    Series series Engineering (R0)
    This book highlights the models developed to create a sustainable framework suitable for luxury in the textile sector and the innovative attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future of such models. ... Read more

    $64.99 CAD

  • Chinese Consumers and the Fashion Market

    Edited by Yingjiao Xu, Ting Chi, Jin Su ...
    Series series Springer Series in Fashion Business
    This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The ... Read more

    $204.99 CAD

  • Sustainable Innovations in Textile Fibres

    Edited by Subramanian Senthilkannan Muthu ...
    Series series Engineering (R0)
    This book highlights the innovations in textile fibres, that is the starting point of the supply chain. There are numerous innovations made in terms of making the existing fibres sustainable and also to discover new sustainable fibres. This book deals with those innovative sustainable textile fibres in detail. It also presents an overview of various current textile fibres, their issues associated ... Read more

    $115.99 CAD