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Showing 1 - 12 of 12 results for “arnold k weinstein”
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  • Marketing (RLE Marketing)

    The Management Way

    by Arnold K. Weinstein ...
    Series series Routledge Library Editions: Marketing
    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. ... Read more

    $94.81 CAD

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  • Strategic Planning

    by George A. Steiner ...
    In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic ... Read more

    $24.99 CAD

  • Writers on Strategy and Strategic Management

    Theory and Practice at Enterprise, Corporate, Business and Functional Levels

    by J I Moore ...
    Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its ... Read more

    $12.99 CAD

  • Strategic Management Accounting

    by Keith Ward ...
    * Challenging and provocative book * Shows how management accounting techniques can be integrated into the strategic decision making process * Extensive use of practical examples from a variety of contexts.An introduction to business strategy for management accountants, financial accountants or managers with an accounting orientation. The book places management accounting clearly within the ... Read more

    $130.99 CAD

  • Value-based Marketing

    Marketing Strategies for Corporate Growth and Shareholder Value

    by Peter Doyle ...
    This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and ... Read more

    $66.99 CAD

  • Marketing

    by Paul Reynolds, Geoff Lancaste ...
    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Read more

    $97.55 CAD

  • From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups

    by Gregg Fairbrothers, Tessa M. Winter ...
    Turn Your Great Idea into a Thriving Business!“A guide that sets first-time entrepreneurs’ feet in the right direction.”Geoffrey Moore, author, Crossing the Chasm“There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.”Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National ... Read more

    $39.59 CAD

  • Strategic Risk Management Practice

    How to Deal Effectively with Major Corporate Exposures

    by Torben Juul Andersen, Peter Winther Schrøder ...
    At a time when corporate scandals and major financial failures dominate newspaper headlines, the importance of good risk management practices has never been more obvious. The absence or mismanagement of such practices can have devastating effects on exposed organizations and the wider economy (Barings Bank, Enron, Lehmann Brothers, Northern Rock, to name but a few). Today's organizations and ... Read more

    $69.99 CAD

  • Commercial Due Diligence

    The Key to Understanding Value in an Acquisition

    by Peter Howson ...
    Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth. ... Read more

    $81.99 CAD

  • Strategic Marketing Management

    by Richard M.S. Wilson ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Read more

    $148.99 CAD

  • Key MBA Models

    The 60+ Models Every Manager And Business Student Needs To Know

    by Julian Birkinshaw, Ken Mark ...
    Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all ... Read more

    $34.99 CAD

  • MBA in a Nutshell: The Classic Accelerated Learner Program

    by Milo Sobel ...
    Master MBA key concepts without stepping foot in a classroomSave yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your ... Read more

    $34.99 CAD