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“basil g englis”

Showing 1 - 12 of 12 results for “basil g englis”
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  • Global and Multinational Advertising

    Edited by Basil G. Englis ...
    Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of ... Read more

    $61.82 CAD

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  • Sensory Marketing

    Research on the Sensuality of Products

    Edited by Aradhna Krishna ...
    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these ... Read more

    $101.99 CAD

  • The Moral Economy

    Why Good Incentives Are No Substitute for Good Citizens

    by Samuel Bowles ...
    Series series Castle Lectures Series
    Should the idea of economic man—the amoral and self-interested Homo economicus—determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this paradigm, he shows, may “crowd out” ethical and generous motives and thus backfire.   But incentives per se are not really the culprit. Bowles ... Read more

    $30.99 CAD

  • Rethinking Rational Choice Theory

    A Companion on Rational and Moral Action

    by Jan de Jonge ...
    Series series Economics and Finance (R0)
    The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. ... Read more

    $115.99 CAD

  • Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    by Raymond Pettit ...
    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in ... Read more

    $107.17 CAD

  • Digital Advertising

    Theory and Research

    Edited by Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Read more

    $111.99 CAD

  • The Cambridge Handbook of Psychology and Economic Behaviour

    Edited by Alan Lewis ...
    Series series Cambridge Handbooks in Psychology
    There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods - including laboratory and field experiments, observations, questionnaires and interviews - the Handbook ... Read more

    $71.99 CAD

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands

    by Mark Batey ...
    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples ... Read more

    $111.30 CAD

  • Measuring Advertising Effectiveness

    Edited by William D. Wells ...
    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of ... Read more

    $138.78 CAD

  • Voting Experiments

    Edited by Karine Van der Straeten, Jean-François Laslier, André Blais ...
    Series series Social Sciences (R0)
    This book presents a collection of papers illustrating the variety of "experimental" methodologies used to study voting. Experimental methods include laboratory experiments in the tradition of political psychology, laboratory experiments with monetary incentives, in the economic tradition, survey experiments (varying survey, question wording, framing or content), as well as various kinds of field ... Read more

    $128.09 CAD

  • Human Relations Protocol

    by Susan Louise Peterson ...
    Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences of these choices impact customer relationships, the image of businesses and corporations, ... Read more

    $8.99 CAD

  • A Brain for Business – A Brain for Life

    How insights from behavioural and brain science can change business and business practice for the better

    by Shane O'Mara ...
    Series series Business and Management (R0)
    Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more ... Read more

    $57.99 CAD