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“bernd schmitt”

Showing 1 - 12 of 12 results for “bernd schmitt”
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  • Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    by Bernd Schmitt, Glenn van Zutphen ...
    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business ... Read more

    $17.59 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Psychology of the Asian Consumer

    Edited by Bernd Schmitt, Leonard Lee ...
    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology ... Read more

    $130.53 CAD

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  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    by W. Chan Kim, Renée A. Mauborgne ...
    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Read more

    $33.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $11.99 CAD

  • Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

    How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

    by Benjamin R. Barber ...
    "Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

    $18.99 CAD

  • Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

    by Terri Morrison, Wayne A. Conaway ...
    How do you break the ice in the UAE?When do you present a contract in China?How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse ... Read more

    $26.99 CAD

  • I Spend Therefore I Am

    How We All Became Economic

    by Philip Roscoe ...
    A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person.Economics is the academic success story of the 20th century, a potent force not just in markets and government, but in our everyday lives. It affects our decisions as consumers, of course, but also our education, our health, our social ... Read more

    Was $15.99 CAD Now $9.99 CAD

  • If It Wasn't For The Customers I'd Really LIke This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient, and Cool As  A Cucumber.

    by Robert Bacal ...
    If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution.Quickly, answer these questions to see if this book is for you:* Do you deal with angry, frustrated or angry customers once a month or more?* Do you get angry, stressed or fed up as a result of your customers?* Have you ever said, after dealing with a customers, "I SHOULD have said..."* Do ... Read more

    $13.99 CAD or Free with Kobo Plus

  • The Hidden Persuaders

    by Vance Packard ...
    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command ... Read more

    $18.99 CAD

  • Guerrilla Marketing for Financial Advisors

    Innovating Financial Professionals Through Practice Management

    by Jay Conrad Levinson, Grant W. Hicks ...
    This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their ... Read more

    $14.39 CAD or Free with Kobo Plus

  • Art of the Deal in China

    A Practical Guide to Business Etiquette and the 36 Martial Strategies Employed by Chinese Businessmen and Officals in China

    by Laurence J. Brahm ...
    Extremely useful to newcomers and old china hands alike, this Chinese business guide explains how Chinese history and classical literature play a huge role in negotiating in China.Negotiating a deal in China requires patience-a wellknown Confucian virtue; persistence-something which comes with time; and survival instincts-something that comes with persistence. For both the uninitiated, ... Read more

    $10.99 CAD

  • The Rational Animal

    How Evolution Made Us Smarter Than We Think

    by Vladas Griskevicius, Douglas T Kenrick ...
    Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard -- only to give their hard-earned money away?When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, ... Read more

    $20.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook