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“bob jerrard”

Showing 1 - 12 of 12 results for “bob jerrard”
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  • Managing New Product Innovation

    Edited by Bob Jerrard, Roger Newport, Myfanwy Trueman ...
    New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers ... Read more

    $272.08 CAD

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  • Positioning the Brand

    An Inside-Out Approach

    by Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Read more

    $101.68 CAD

  • Change Management

    A Guide to Effective Implementation

    by James McCalman, Sabina Siebert, Robert A Paton ...
    Now a classic in its field, the fourth edition of Change Management: A Guide to Effective Implementation continues to offer readers highly practical strategies and step-by-step guidance for applying different models of change in different organizational scenarios.New to the Fourth Edition:A third expert author, Sabina Siebert, bringing a background in sociology and cultural studiesAn improved ... Read more

    $133.99 CAD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $62.99 CAD

  • Systems Leadership

    Creating Positive Organisations

    by Ian Macdonald, Catherine Burke, Karl Stewart ...
    The new edition of this influential and bestselling book is concerned with how people come together to achieve a productive purpose. Survival and success in business and social terms have always depended upon our ability to form and sustain social organisations. People have a deep need to be creative and to belong. By creating positive organisations we can fulfil these needs and build a worthwhile ... Read more

    $59.08 CAD

  • Essential Guide to Operations Management

    Concepts and Case Notes

    by David Bamford, Paul Forrester ...
    This book is a novel treatment of Operations Management. It takes a fresh insight to this increasingly important topic, exploring fundamental principles equally applicable to service and manufacturing situations. The book adapts a strategic stance by providing a framework for effective decision making and is aimed at practising managers who need to design working processes, manage change and make ... Read more

    $56.99 CAD

  • The Learning Challenge

    Dealing with Technology, Innovation and Change in Learning and Development

    by Nigel Paine ...
    The landscape of workplace learning is transforming. Organizations today understand that formal training is not always the best solution in the fast changing world of innovation and new technology. The rise of social and informal learning, gamification of training, dealing with big data and working with extended enterprise are just some challenges L&D professionals face in their work today.The ... Read more

    $52.99 CAD

  • Design Journeys through Complex Systems

    Practice Tools for Systemic Design

    by Peter Jones, Kristel van Ael ...
    Design Journeys through Complex Systems combines systemic design, leading thinking practices, and years of the combined authors' experiences into a practitioner's handbook for design thinking. By drawing upon the authors' Systemic Design Toolkit, this book provides detailed knowledge of systems science, expanding upon essential systemic design texts in order to demonstrate the power of visual ... Read more

    $48.99 CAD

  • Managing Change

    Enquiry and Action

    by Nic Beech, Robert MacIntosh, Paul Krust, Selvi Kannan, Ann Dadich ...
    Managing Change: Enquiry and Action, Australasian edition offers a fresh perspective of change theory with contemporary examples providing students with the tools they need to navigate the complexities of change within organisations. The book features notions of innovation, disruption and agile learning that are necessary in an intensified business world. Using an enquiry-action framework, the ... Read more

    $104.99 CAD

  • Business Analysis and Leadership

    Influencing Change

    Edited by Penny Pullan, James Archer ...
    21st century organizations, across all sectors and of all types, have to cope with an international marketplace where change is frequent and customer expectations continue to rise. The work of business analysis professionals is crucial if organizations are to succeed and grow. If change programmes are to be successful, stakeholder engagement and situation analysis are vital, and to achieve this, ... Read more

    $50.99 CAD

  • Services Marketing Management

    by Peter Mudie, Angela Pirrie ...
    Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text ... Read more

    $107.99 CAD

  • Facilities Management

    The Dynamics of Excellence

    by Peter Barrett, Edward Finch ...
    Facilities management continues to expand and develop in terms of the volume and diversity of commercial activity, with a significant influence upon organisational success and goal achievement. The two previous editions of Facilities Management have become established as key sources for all facilities management courses and forward thinking facilities managers, providing a strong blend of research ... Read more

    $84.99 CAD