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bob moesta

Showing 1 - 12 of 12 results for “bob moesta
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  • Demand-Side Sales 101

    Stop Selling and Help Your Customers Make Progress

    For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an ... Read more

    $13.73 CAD or Free with Kobo Plus

  • Learning to Build

    The 5 Bedrock Skills of Innovators and Entrepreneurs

    by Bob Moesta ...
    If you're an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn't reserved for the superstars, but you remain humble because failure is always a possibility. This journey of entrepreneurship and innovation shouldn't be a ... Read more

    $9.61 CAD or Free with Kobo Plus

  • Job Moves

    9 Steps for Making Progress in Your Career

    A USA Today Bestseller“The ultimate guide to changing jobs and advancing your career." —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast WorkLifeThree innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimat... ... Read more

    $18.99 CAD

  • Choosing College

    How to Make Better Learning Decisions Throughout Your Life

    Cut through the noise and make better college and career choicesThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a ... Read more

    $19.99 CAD

  • Audiobook

    Learning to Build

    by Bob Moesta ...
    Narrated by Lauren Anthony ...

    Unabridged

    4 hours 22 min

    If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress.You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility.This journey of entrepreneurship and innovation shouldn’t be a solo ... Read more

    $21.99 CAD or Free with Kobo Plus

  • Audiobook

    Job Moves

    9 Steps for Making Progress in Your Career

    Unabridged

    6 hours 42 min

    Three innovators offer a road-tested framework for career development that helps anyone make real progress on their path when they switch jobs.Each year, an estimated 1 billion people switch jobs worldwide. A lucky few stumble into the role of their dreams, but hundreds of millions are disappointed. What if, when looking for a job, we could make more informed choices to better select the ... Read more

    $28.99 CAD

  • Audiobook

    Choosing College

    How to Make Better Learning Decisions Throughout Your Life

    Narrated by Brian Holden ...

    Unabridged

    5 hours 26 min

    Cut through the noise and make better college and career choicesThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a ... Read more

    $27.99 CAD

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  • Audiobook

    Machiavelli For Women

    Defend Your Worth, Grow Your Ambition, and Win the Workplace

    Narrated by Stacey Vanek Smith ...

    Unabridged

    8 hours 16 min

    2022 BUSINESS/PERSONAL DEVELOPMENT AUDIE AWARD WINNER!From the NPR host of The Indicator and correspondent for Planet Money comes an “accessible, funny, clear-eyed, and practical” (Sarah Knight,New York Times bestselling author) g**uide for how women can apply the principles of 16th-century philosopher Niccolò Machiavelli to their work lives and finally shatter the glass... ... Read more

    $33.99 CAD

  • The Jobs To Be Done Playbook

    Align Your Markets, Organization, and Strategy Around Customer Needs

    by Jim Kalbach ...
    "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

    $37.99 CAD

  • Sales Pitch: How to Craft a Story to Stand Out and Win

    by April Dunford ...
    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Read more

    $13.99 CAD

  • Continuous Discovery Habits

    Discover Products that Create Customer Value and Business Value

    by Teresa Torres ...
    "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Read more

    $10.99 CAD

  • Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

    by Joshua Seiden ...
    In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service - and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but ... Read more

    $12.99 CAD or Free with Kobo Plus