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Showing 1 - 12 of 12 results for “cc yang”
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  • Cases on Immersive Virtual Reality Techniques

    Edited by Kenneth C.C. Yang ...
    As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a wide range of industries. Advancements in this technology have led to recent breakthroughs in sound, perception, and visual processing that take virtual reality to new dimensions. As such, research is needed to support the adoption of these ... Read more

    $227.99 CAD

  • Multi-Platform Advertising Strategies in the Global Marketplace

    Edited by Kenneth C. C. Yang ...
    In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform ... Read more

    $216.79 CAD

  • Asian Histories and Heritages in Video Games

    Edited by Yowei Kang, Kenneth C. C. Yang, Michał Mochocki, Jakub Majewski, Paweł Schreiber ...
    Series series Routledge Advances in Game Studies
    This book explores the representations of national Asian histories in digital games. Situated at the intersection of regional game studies and historical game studies, this book offers chapters on histories and heritages of Japan, China, Iran, Iraq, Taiwan, South Korea, Indonesia, Singapore, Turkey, and Russia.The volume looks beyond the diversity of the local histories depicted in games, and the ... Read more

    $89.31 CAD

  • Asia.com

    Asia Encounters the Internet

    Edited by K. C. Ho, Randy Kluver, C.C. Yang ...
    Series series Asia's Transformations/Asia.com
    The internet is developing quicker in Asia than in any other region of the world. This book is the first comprehensive analysis of the information society in an Asian context, and the impact of these technologies in Asia. These impacts are inevitably uneven and conditioned by issues of telecommunications infrastructure, government policies, cultural and social values, and economic realities. The ... Read more

    $97.55 CAD

  • Social Media, Technology, and New Generations

    Digital Millennial Generation and Generation Z

    by Ahmet Atay, Oluwafunmilayo Alakija, Anthony Amedu, Lauren Dempsey, Brian Gilchrist, Yowei Kang, H. Hale Künüçen, Ralph Merkel, Cristina Miguel, Sophie Nightingale0, Anca Serbanescu1, Stephanie Smith2, Yi Wang3, Leyla Akbas4, Lindsay J. Della5, Siobhan E. Smith-Jones6, Michael G. Strawser7, Kenneth C.C. Yang8, Mary Z. Ashlock9 ...
    This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; ... Read more

    $43.19 CAD

  • Normative Tensions

    Academic Freedom in International Education

    by Kevin W. Gray, Sevgi Dogan, Yowei Kang, Sevket Benhür Oral, John Ryder, Jim Sleeper, Syd Waters, Kenneth C. C. Yang, Professor or Dr. Sheng-mei Ma ...
    Series series Expansion and Internationalization of Higher Education in Asia, North Africa, and the Middle East
    The expansion of Western education overseas has been both an economic success, if the numbers of American, European, and Australian universities setting up campuses in Asia and the Middle East is a measure -- and a source of consternation for academics concerned with norms of free inquiry and intellectual freedom. Faculty at Western campuses have resisted the new satellite campuses, fearing that ... Read more

    $115.89 CAD

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  • Games User Research

    Edited by Anders Drachen, Pejman Mirza-Babaei, Lennart Nacke ...
    Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX. This means that Games User Research is essential and ... Read more

    $43.99 CAD

  • Video Games and the Global South

    by Phillip Penix-Tadsen ...
    Video Games and the Global South redefines games and game culture from south to north, analyzing the cultural impact of video games, the growth of game development and the vitality of game cultures across Africa, the Middle East, Central and South America, the Indian subcontinent, Oceania and Asia. ... Read more

    $2.31 CAD

  • Information Science

    The Basics

    by Judith Pintar, David Hopping ...
    Series series The Basics
    Information Science: The Basics provides an accessible introduction to the multifaceted field of Information Science (IS).Inviting readers to explore a modern field of study with deep historical foundations, the book begins by considering the complexities of the term "information" and the information life cycle from classification to preservation. Each chapter examines a different area within IS, ... Read more

    $38.46 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Games and Gaming

    An Introduction to New Media

    by Larissa Hjorth ...
    Series series Berg New Media Series
    The computer games industry has rapidly matured. Once a preoccupation only of young technophiles, games are now one of the dominant forms of global popular culture. From consoles such as Nintendo Wii and Microsoft's Xbox, to platforms such as iPhones and online gaming worlds, the realm of games and their scope have become all-pervasive.The study of games is no longer a niche interest but rather an ... Read more

    $49.69 CAD

  • Learning in Virtual Worlds

    Research and Applications

    Edited by Sue Gregory, Mark J.W. Lee, Barney Dalgarno, Belinda Tynan ...
    Series series Issues in Distance Education
    Three-dimensional (3D) immersive virtual worlds have been touted as being capable of facilitating highly interactive, engaging, multimodal learning experiences. Much of the evidence gathered to support these claims has been anecdotal but the potential that these environments hold to solve traditional problems in online and technology-mediated education—primarily learner isolation and student ... Read more

    $31.99 CAD

  • Deep Mapping the Media City

    by Shannon Mattern ...
    Series series Forerunners: Ideas First
    Going beyond current scholarship on the “media city” and the “smart city,” Shannon Mattern argues that our global cities have been mediated and intelligent for millennia. Deep Mapping the Media City advocates for urban media archaeology, a multisensory approach to investigating the material history of networked cities. Mattern explores the material assemblages and infrastructures that have shaped ... Read more

    $6.19 CAD