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“cesar a brea”

Showing 1 - 12 of 12 results for “cesar a brea”
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  • Pragmalytics

    Practical Approaches to Marketing Analytics in the Digital Age

    by Cesar A. Brea ...
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

    $4.99 CAD

  • Total Latin American Architecture

    Libretto of Modern Reflections & Contemporary Works

    by Ana de Brea ...
    A selected, fully open, and deep assemblage, that carries the explicit intent of outlining, conceptual and practical verifications, on critical views and specific projects, concerning the actual architecture in the Latin American territory.The book intends to communicate a targeted objective, to circumscribe a segment, a series of observations and actions in architecture. However, it is a selected ... Read more

    $23.99 CAD or Free with Kobo Plus

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  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $11.99 CAD

  • British Architectural Styles

    by Trevor Yorke ...
    Here is a compact and useful guide, filled with detailed and original drawings, to help put a date to the variety of period buildings we see around us. It covers an immense range of structures and styles from 1500 to 1950. In addition, there is a glossary of architectural terms and a historical time chart. The book will prove an invaluable companion whether visiting grand houses open to the public ... Read more

    $6.19 CAD or Free with Kobo Plus

  • Toronto Architecture

    A City Guide

    by Patricia McHugh, Alex Bozikovic ...
    Toronto has been hailed as “a city in the making” and “the city that works.” It’s an ongoing project: in recent years Canada’s largest city has experienced transformative, exciting change. But just what does contemporary Toronto look like? This authoritative architectural guide, newly updated and expanded, leads readers on 26 walking tours—revealing the evolution of the place from a quiet Georgian ... Read more

    $18.99 CAD

  • Market Research In A Week

    Market Research In Seven Simple Steps

    by Judy Bartkowiak ...
    Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Read more

    $4.99 CAD

  • Open Source Architecture

    by Carlo Ratti ...
    A provocative look at the architecture of the future and the challenges of learning from the past.Open Source Architecture is a visionary manifesto for the architecture of tomorrow that argues for a paradigm shift from architecture as a means of supporting the ego-fueled grand visions of "starchitects" to a collaborative, inclusive, network-driven process inspired by twenty-first-century trends ... Read more

    $22.69 CAD

  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    by Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Read more

    $57.69 CAD

  • Architect

    The Pritzker Prize Laureates in Their Own Words

    Edited by Ruth Peltason, Grace Ong-Yan ...
    In this completely revised and up-to-date edition, the world's most accomplished architects -- Gehry, Pei, Meier, Nouvel, Piano, and 37 more-express their views on creativity, inspiration, and legacy in this visually stunning, one-of-a-kind collection.The Pritzker Prize is the most prestigious international prize for architecture. Architect includes all 42 recipients of the Pritzker Prize, and ... Read more

    $32.99 CAD

  • Slow Burn City

    London in the Twenty-First Century

    by Rowan Moore ...
    With a new introduction for the paperback.London is a supreme achievement of civilization. It offers fulfilments of body and soul, encourages discovery and invention. It is a place of freedom, multiplicity and co-existence. It is a Liberal city, which means it stands for values now in peril.London has also become its own worst enemy, testing to destruction the idea that the free market alone can ... Read more

    $14.39 CAD

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

    $64.09 CAD

  • Back to the Future

    New Urbanism and the Rise of Neotraditionalism in Urban Planning

    by Karl Besel, Viviana Andreescu ...
    Back to the Future explores new urbanism and urban revitalization within the context of public policy trends such as regional governance and the role of nonprofits. The purpose of this book is to provide students and professionals alike with a context for examining the beginnings of new urbanism, as well as to illustrate how this movement has become a nationwide trend in response to changing ... Read more

    $49.69 CAD