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How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

How Relevant Are Disney Princesses Today?

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

22 min

This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and
... Read more
Audiobook

Big Retirement Lie, The

What The Financial Services Industry Doesn’t Want You To Know (And How To Design A Career Worth Doing For Life)

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Christopher Lochhead AI E ...

Unabridged

45 min

This audiobook is narrated by a digital voice.The Retirement Industrial Complex has pulled the ultimate bait-and-switch, selling the Big Retirement Lie that work is bad and you need to escape it.Legendary pirates don't fall for this nonsense.They design work worth doing for life by adjusting three career levers: quantity of work, quality of work, and agency over work.In this audiobook, we break ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Retirement Industrial Complex has pulled the ultimate bait-and-switch, selling the Big Retirement Lie that work is bad and you need to escape it.Legendary pirates don't fall for this nonsense.They design work worth doing for life by adjusting three career levers: quantity of work, quality of work, and agency over work.In this audiobook, we break
... Read more
Audiobook

How To Build Your First (Crazy Profitable) Business As A Teenager

18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

56 min

This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable
... Read more
Audiobook

Crossing The Chasm With Category Science

7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

45 min

This audiobook is narrated by a digital voice.Crossing The Chasm With Category Science is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches you to wield Category Science like a swashbuckling pirate, using a forward-looking lens to spot where the real treasures lie—in the anomalies and ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Crossing The Chasm With Category Science is where traditional data analysis meets its daring counterpart. Forget the old-school approach of projecting past trends into the future. This audiobook teaches you to wield Category Science like a swashbuckling pirate, using a forward-looking lens to spot where the real treasures lie—in the anomalies and
... Read more
Audiobook

Power Of Outcomes, The

How To Generate High-Impact Outcomes That Create Enduring Value For Your Company And Yourself

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

30 min

This audiobook is narrated by a digital voice.The Power of Outcomes dives into the transformative power of focusing on outcomes over efforts. It shows how this shift can significantly elevate your professional value and impact by showing that true success and recognition in business come not from simply working hard but from strategically creating and leveraging outcomes that deliver exponential ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Power of Outcomes dives into the transformative power of focusing on outcomes over efforts. It shows how this shift can significantly elevate your professional value and impact by showing that true success and recognition in business come not from simply working hard but from strategically creating and leveraging outcomes that deliver exponential
... Read more
Audiobook

How To Reframe The Problem & Win

The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

35 min

This audiobook is narrated by a digital voice.In How to Reframe the Problem and Win, you’ll learn the important process of looking at old problems in new ways. We'll show you how to step outside the typical market battles and carve out your own unique category. It’s all about spotting the overlooked details that others miss and using them to create groundbreaking solutions. By the end of this mini ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.In How to Reframe the Problem and Win, you’ll learn the important process of looking at old problems in new ways. We'll show you how to step outside the typical market battles and carve out your own unique category. It’s all about spotting the overlooked details that others miss and using them to create groundbreaking solutions. By the end of this mini
... Read more
Audiobook

Category Science 101

How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

40 min

This audiobook is narrated by a digital voice.Step off the beaten path with Category Science 101, an audiobook that scoffs at traditional data analysis fixated on the rearview mirror. Here, you’ll get the guts to pursue anomalies and the unexpected in historical data — those weird blips that signal massive untapped markets. Forget about just extending the past into the future. You'll learn to use ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Step off the beaten path with Category Science 101, an audiobook that scoffs at traditional data analysis fixated on the rearview mirror. Here, you’ll get the guts to pursue anomalies and the unexpected in historical data — those weird blips that signal massive untapped markets. Forget about just extending the past into the future. You'll learn to use
... Read more
Audiobook

Sizing The Category Prize

How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

36 min

This audiobook is narrated by a digital voice.Before entering a new business category, it's crucial to understand the waters you're entering — are they filled with sharks or brimming with dolphins?Sizing The Category Prize gives you the tools to navigate and dominate these new market spaces. This audiobook goes beyond numbers to reveal the expansive potential of markets awaiting discovery and ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Before entering a new business category, it's crucial to understand the waters you're entering — are they filled with sharks or brimming with dolphins?Sizing The Category Prize gives you the tools to navigate and dominate these new market spaces. This audiobook goes beyond numbers to reveal the expansive potential of markets awaiting discovery and
... Read more
Audiobook

Reputation Capital

How The Currency Of Differentiation Creates Lifelong Opportunities

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Christopher Lochhead AI E ...

Unabridged

1 hour 1 min

This audiobook is narrated by a digital voice.In “Reputation Capital” you’ll see how to build a legendary reputation that transforms your career, amplifies your impact, and attracts opportunities.This isn’t about chasing fame or faking a personal brand.It’s about building Reputation Capital — the trust, outcomes, and credibility that make you indispensable.Take Matthew McConaughey. He sacrificed ... Read more

$9.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.In “Reputation Capital” you’ll see how to build a legendary reputation that transforms your career, amplifies your impact, and attracts opportunities.This isn’t about chasing fame or faking a personal brand.It’s about building Reputation Capital — the trust, outcomes, and credibility that make you indispensable.Take Matthew McConaughey. He sacrificed
... Read more
Audiobook

Find Your Business Bandmates

The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

45 min

This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares
... Read more
Audiobook

Digital Education Crisis, The

How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

56 min

This audiobook is narrated by a digital voice.The world has gone digital—but our education system hasn’t. In this provocative and eye-opening audiobook, the Category Pirates expose the growing divide between Native Analog educators and Native Digital students, and explain why traditional schooling is failing an entire generation. Blending bold storytelling with actionable insight, this book ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The world has gone digital—but our education system hasn’t. In this provocative and eye-opening audiobook, the Category Pirates expose the growing divide between Native Analog educators and Native Digital students, and explain why traditional schooling is failing an entire generation. Blending bold storytelling with actionable insight, this book
... Read more
Audiobook

Competition Derangement Syndrome

How Competition Ends High-Potential Companies & How To Cure It With Strategy Therapy

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

51 min

This audiobook is narrated by a digital voice.Competition Derangement Syndrome plagues many companies, blinding them to new opportunities and stifling innovation. However, Strategy Therapy provides a cure through radical honesty and courage, helping executives design categories anew versus compete over stale demands. By facing competition directly and guiding it gently away, you’ll learn how to ... Read more

$5.99 CAD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Competition Derangement Syndrome plagues many companies, blinding them to new opportunities and stifling innovation. However, Strategy Therapy provides a cure through radical honesty and courage, helping executives design categories anew versus compete over stale demands. By facing competition directly and guiding it gently away, you’ll learn how to
... Read more

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Recommended For You

“christopher lochhead”

How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

Big Retirement Lie, The

How To Build Your First (Crazy Profitable) Business As A Teenager

Crossing The Chasm With Category Science

Power Of Outcomes, The

How To Reframe The Problem & Win

Category Science 101

Sizing The Category Prize

Reputation Capital

Find Your Business Bandmates

Digital Education Crisis, The

Competition Derangement Syndrome

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“christopher lochhead”

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