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“daniel w baack”

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  • International Marketing

    by Barbara Czarnecka, Daniel W. Baack, Donald E. Baack ...
    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing ... Read more

    $122.39 CAD