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Top Series in Canada

Showing 1 - 12 of 12 results for “david c wyld
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  • Management 101: Managing for Our Times

    Management 101, #1

    by David C. Wyld ...
    Series Book 1 - Management 101
    This book, Management 101: Managing for Our Times, is the introductory entry in the Management 101 book series. As a management professor, one of the things that I see is that all too often, we over-rely on the "tried and true" models of managing that serve as the current basis for much of management education and training, even though much of "management thought" hails from the 1920s, '30s, '50s ... Read more

    $2.99 CAD or Free with Kobo Plus

  • A Simple Recipe for Managerial Success Today

    by David C. Wyld ...
    What does it take to succeed as a manager today? In a time of rapidly changing technology, societal norms, and work methodlogies, there are some tried and true ways to be the best manager - or best employee that simply wants to get ahead - that you can be! In this collection, Dr. David C. Wyld shares his best writings on what it takes to find career success today - and what it will take tomorrow! ... Read more

    $2.99 CAD or Free with Kobo Plus

  • Your Best Career Advice

    by David C. Wyld ...
    "What should I be when I grow up?" Today, that question is not something that we face just in our early years. In fact, many of us now have 2, 3, or more distinct careers. And so the need for good career advice is greater than ever. In Your Best Career Advice, Professor David C. Wyld provides the reader with thoughtful, current, and direct tips, tricks, and advice to help you advance in your ... Read more

    $2.99 CAD or Free with Kobo Plus

  • Get Wyld Marketing!

    by David C. Wyld ...
    What does it take to succeed in marketing today? The marketing landscape is fast-changing, as consumers, technology, and media are all going through seismic shifts - and not slowing! So where can you turn for advice? This is a collection of the best marketing writings from Professor David C. Wyld provides you with actionable insights and ideas from a variety of perspectives. Get Wyld Marketing! ... Read more

    $4.99 CAD or Free with Kobo Plus

  • The Handbook of College Student Excuses

    by David C. Wyld ...
    Professor David C. Wyld has written the ultimate compendium of the "best" - well "worst" - college student excuses in The Handbook of College Student Excuses.Crowdsourced with contributions from over 500 faculty members from across the country, this book is an entertaining look at the lengths to which college students will go today in providing their professors with an excuse to get out of going ... Read more

    $2.99 CAD or Free with Kobo Plus

  • Management 102: The Manager is Listening

    Management 101, #2

    by David C. Wyld ...
    Series Book 2 - Management 101
    Management 102: The Manager is Listening is the second book in a series that contains the "best of" articles written by noted management expert, consultant, and professor David C. Wyld. In it, you will learn valuable, actionable management insights that will help you advance your career and become a better manager and leader. This book should be a must-read for every manager and for those aspiring ... Read more

    $2.99 CAD or Free with Kobo Plus

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  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Read more

    $38.99 CAD

  • Seducing Strangers

    How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

    by Josh Weltman ...
    How to get someone, somewhere, to do something.The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.Here’s how you can do it. And do it better. ... Read more

    $15.99 CAD

  • The Reflection Guide to The Impact Cycle

    What Instructional Coaches Should Do to Foster Powerful Improvements in Teaching

    "Jim Knight is one of the wise men of coaching. His well is deep; he draws from it the best tools from practitioners, the wisdom of experience, and research-based insights. And he never loses sight of the bigger picture: the point of all this is to have more impact in this life we′re lucky enough to live."—MICHAEL BUNGAY STANIER, Author of The Coaching HabitEvery decade or so a book comes along ... Read more

    $30.99 CAD

  • Power Branding

    Leveraging the Success of the World's Best Brands

    by Steve McKee ...
    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter ... Read more

    $17.59 CAD

  • The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

    by Bob Gilbreath ...
    THE NEW LAW OF MARKETING“The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.”Jim Stengel, former Global Marketing Officer, Procter & Gamble“Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.”Sir Martin Sorrell, CEO, WPP“Persua... ... Read more

    $33.99 CAD

  • The 5 Secrets of a Phenomenal Business

    Series series Phenomenal Life Series
    In this book, you will learn...The one and only Reason Your Business Exists (and why it matters). Your business can have a dramatic impact on your personal life.Understanding why you are in business will help you enjoy your business more and will help you build the right kind of business.How to stop being a slave to Your Business by Transforming it into a Predictable, Profitable, Turnkey Operation ... Read more

    $16.99 CAD