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Showing 1 - 12 of 20 results for “david machin”
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  • Doing Visual Analysis

    From Theory to Practice

    by David Machin, Per Ledin ...
    Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of ... Read more

    $87.99 CAD

  • How to Do Critical Discourse Analysis

    A Multimodal Introduction

    by David Machin, Andrea Mayr ...
    Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book ... Read more

    $82.39 CAD

  • Analysing Popular Music

    Image, Sound and Text

    by David Machin ...
    Popular music is far more than just songs we listen to; its meanings are also in album covers, lyrics, subcultures, voices and video soundscapes. Like language these elements can be used to communicate complex cultural ideas, values, concepts and identities.Analysing Popular Music is a lively look at the semiotic resources found in the sounds, visuals and words that comprise the ′code book′ of ... Read more

    $87.99 CAD

  • Randomised Clinical Trials

    Design, Practice and Reporting

    by David Machin, Peter M. Fayers, Bee Choo Tai ...
    Randomised Clinical Trials: Design, Practice and Reporting provides a detailed overview of the methodology for conducting clinical trials, including developing protocols, data capture, randomisation, analysis and reporting. Assuming no prior background, this user-friendly resource describes the statistical, regulatory, and practical components required for conducting randomised clinical trials. ... Read more

    $115.99 CAD

  • Quality of Life

    The Assessment, Analysis and Reporting of Patient-reported Outcomes

    by David Machin, Peter M. Fayers ...
    The assessment of patient reported outcomes and health-related quality of life continue to be rapidly evolving areas of research and this new edition reflects the development within the field from an emerging subject to one that is an essential part of the assessment of clinical trials and other clinical studies.The analysis and interpretation of quality-of-life assessments relies on a variety of ... Read more

    $123.99 CAD

  • Global Media Discourse

    A Critical Introduction

    by David Machin, Theo Van Leeuwen ...
    Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news ... Read more

    $83.81 CAD

  • Sample Sizes for Clinical, Laboratory and Epidemiology Studies

    by David Machin, Michael J. Campbell, Say Beng Tan, Sze Huey Tan ...
    An authoritative resource that offers the statistical tools and software needed to design and plan valid clinical studiesNow in its fourth and extended edition, Sample Sizes for Clinical, Laboratory and Epidemiology Studiesincludes the sample size software (SSS) and formulae and numerical tables needed to design valid clinical studies. The text covers clinical as well as laboratory and ... Read more

    $114.99 CAD

  • The Language of War Monuments

    by David Machin, Gill Abousnnouga ...
    Series series Bloomsbury Advances in Semiotics
    This book analyses war monuments by developing a multimodal social-semiotic approach to understand how they communicate as three-dimensional objects. The book provides a practical tool-kit approach to how critical multimodal social semiotics should be done through visual, textual and material analysis. It ties this material analysis into the social and political contexts of production. Using ... Read more

    $55.99 CAD

  • Statistics with Confidence

    Confidence Intervals and Statistical Guidelines

    Edited by Douglas Altman, David Machin, Trevor Bryant, Martin Gardner ...
    This highly popular introduction to confidence intervals has been thoroughly updated and expanded. It includes methods for using confidence intervals, with illustrative worked examples and extensive guidelines and checklists to help the novice. ... Read more

    $72.99 CAD

  • Medical Statistics

    A Textbook for the Health Sciences

    by Stephen J. Walters, Michael J. Campbell, David Machin ...
    The 5th Edition of this popular introduction to statistics for the medical and health sciences has undergone a significant revision, with several new chapters added and examples refreshed throughout the book. Yet it retains its central philosophy to explain medical statistics with as little technical detail as possible, making it accessible to a wide audience.Helpful multi-choice exercises are ... Read more

    $55.99 CAD

  • Introduction to Multimodal Analysis

    by Per Ledin, David Machin ...
    Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, ... Read more

    $49.99 CAD

  • Media and Communication Research Methods

    by Anders Hansen, David Machin ...
    This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing ... Read more

    $47.99 CAD