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  • Mastering Life: The Cooperative Creation

    by David Ries ...
    From the time of birth, our character and personality are influenced and altered by the people we live with, those we meet as friends and those with whom we make permanent attachments. Life is a series of events which accumulate into a collection of experiences. These experiences combine to influence our personality. We are formed by what happens to us and what we cause to happen to others. When ... Read more

    $2.99 CAD or Free with Kobo Plus

  • Audiobook

    The 22 Immutable Laws of Branding

    Narrated by David Drummond ...

    Unabridged

    8 hours 8 min

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $32.99 CAD

  • Audiobook

    The 22 Immutable Laws of Marketing

    Narrated by David Drummond ...

    Unabridged

    3 hours 6 min

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to ... Read more

    $22.99 CAD

  • Nutrition and Genomics

    Issues of Ethics, Law, Regulation and Communication

    Edited by David Castle, Nola Ries ...
    Nutrigenomics is the rapidly developing field of science that studies nutrient-gene interaction. This field has broad implications for understanding the interaction of human genomics and nutrition, but can also have very specific implications for individual dietary recommendations in light of personal genetics. Predicted applications for nutrigenomics include genomics-based dietary guidelines and ... Read more

    $75.99 CAD

  • Semantic Web Services

    Advancement through Evaluation

    Series series Computer Science (R0)
    Over the last decade, a great amount of effort and resources have been invested in the development of Semantic Web Service (SWS) frameworks. Numerous description languages, frameworks, tools, and matchmaking and composition algorithms have been proposed. Nevertheless, when faced with a real-world problem, it is still very hard to decide which of these different approaches to use.In this book, the ... Read more

    $115.99 CAD

  • Tourism, Heritage and Commodification of Non-human Animals

    A Posthumanist Reflection

    Heritage is a social construction rooted in modern and contemporary societies. It is commonly a positive assessment of many elements of the physical and human environment (e.g. ecosystems and landscapes, monuments, customs, gender norms, religious practices, gastronomy, and livelihoods). Heritage and tourism are strongly related to each other in that heritage gives rise to tourist attractions and ... Read more

    $147.99 CAD

  • Reckless Ambitions

    Series Book 1 - The Medford Family Chronicles
    The beloved, highly respected, and automatically obeyed Palamaran Emperor John Cardillion III suddenly has died without naming a successor. He has four very powerful sons, An Arch Cleric, a Fighter, a Wizard and a Merchant Prince (aka thief), who are eager to slay each other and claim their father’s Ruby Throne. Earl Thomas Medford, the former Emperor’s best friend and Commander of the Imperial ... Read more

    $18.99 CAD

  • Pedagogy of the Anthropocene Epoch for a Great Transition

    A Novel Approach of Higher Education

    Series series Education (R0)
    This book functions as a practical guide to support teachers and higher education institutions in the construction of their courses and programmes in light of the Anthropocene. It is divided into two complementary parts. The first part lays the theoretical foundations of what is a transition pedagogy and provides a pedagogical framework. It offers practical tools and didactic levers to be used by ... Read more

    $179.99 CAD

  • Botnets

    The Killer Web Applications

    The book begins with real world cases of botnet attacks to underscore the need for action. Next the book will explain botnet fundamentals using real world examples. These chapters will cover what they are, how they operate, and the environment and technology that makes them possible. The following chapters will analyze botnets for opportunities to detect, track, and remove them. Then the book will ... Read more

    $46.99 CAD

  • Urbanization in Europe

    Past Developments and Pathways to a Sustainable Future

    Series series Social Sciences (R0)
    This open access book comes at an opportune time, with ‘land take’ high on the EU policy agenda. It shows how over one million hectares in Europe became urbanized between 2000 and 2018, over eight times that which changed back to agriculture or nature. This book seeks to explain this development and offer suggestions on how to control it, drawing on the ESPON Sustainable Urbanization and land-use ... Read more

    Free

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  • Audiobook

    The 22 Immutable Laws of Marketing

    Narrated by Al Ries, Jack Trout ...

    Abridged

    1 hour 29 min

    The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. ... Read more

    $18.99 CAD