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  • Game Theory For Everyday Life

    A Practical Guide To Making Better Decisions At Work, In Relationships, And With Your Money (No Math Required)

    by Diego Gomez ...
    GAME THEORY FOR EVERYDAY LIFEWhy do you always lose arguments even when you're right? Why do your threats to your kids never work? Why did you feel like you lost ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Gamification in Practice

    A No-Nonsense Guide to Designing Experiences People Actually Want

    by Diego Gómez ...
    Stop bolting points and badges onto everything. Start designing experiences people actually want.Most gamification fails for the same reason: it copies the surface of great games—points, badges, and leaderboards—while ignoring the engine underneath. The result is a boring task with a scoreboard slapped on top, and engagement that collapses the moment the novelty wears off.Gamification in Practice ... Read more

    $8.99 CAD or Free with Kobo Plus

  • The Neuromarketing Bible

    The Science of Purchasing Decisions: How the Consumer Brain Works and How to Use It to Sell More

    by Diego Gómez ...
    Every day, your brain makes thousands of decisions without your conscious awareness. When you reach for one product instead of another, when a price feels like a bargain, when an ad makes you feel something you can't quite explain—these aren't random events. They're the result of neural processes that evolved over millions of years, operating beneath the surface of your rational mind.Modern ... Read more

    $13.99 CAD or Free with Kobo Plus

  • NLP Made Easy for Beginners

    A Straightforward Guide to Reprogramming Your Mind, Influencing People, and Changing Your Mood

    by Diego Gómez ...
    Translated by Diego Gómez ...
    You don't respond to the world. You respond to your mental picture of it—and that picture can be edited.Most self-help fails because you can't reason your way out of a feeling. Telling an anxious mind to "think positive" is like reading a philosophy essay to a frightened dog. The body isn't listening to the argument—it's running a pattern. NLP Made Easy for Beginners shows you how to find that ... Read more

    $8.99 CAD or Free with Kobo Plus

  • Machine Learning Methods in Biomedical Field

    Computer-Aided Diagnostics, Healthcare and Biology Applications

    Series series Intelligent Technologies and Robotics (R0)
    This book provides an in-depth exploration of machine learning techniques and their biomedical applications, particularly in developing intelligent computer-aided diagnostic systems, creating groundbreaking healthcare technologies, uncovering novel biological applications, and fostering sustainable health solutions.Integrating artificial intelligence, mathematical modeling, and emergent systems, ... Read more

    $256.19 CAD

  • Audiobook

    Habits of the Rich

    New ideas for achieving financial freedom

    Series series

    Unabridged

    4 hours 57 min

    Many people aspire to be rich and have higher incomes.However, few achieve these goals, mostly because they lack the habits and financial education to increase money. For the author, achieving these objectives depends on the determination and mentality with which each person faces and modifies their reality. "There can be no economic growth without personal growth," says the author, who from his ... Read more

    $25.99 CAD

  • Thursdays in Nairobi: An expat’s life in Kenya

    ‘Nairobi enchants, like the eyes of a loved one, like their smile, like their kisses, like their caresses, like their very thought.’ Thursdays in Nairobi is a personal account of an expat’s life in Nairobi, related through a unique collection of vignettes about Kenya´s capital city. Written by Mexican journalist, foreign correspondent and former diplomat Diego Gómez Pickering, and translated from ... Read more

    $14.29 CAD or Free with Kobo Plus

  • The Gray Zones of Medicine

    Healers and History in Latin America

    Edited by Diego Armus, Pablo F. Gómez ...
    Health practitioners working in gray zones, or between official and unofficial medicines, played a fundamental role in shaping Latin America from the colonial period onward. The Gray Zones of Medicine offers a human, relatable, complex examination of the history of health and healing in Latin America across five centuries. Contributors uncover how biographical narratives of individual actors ... Read more

    $44.79 CAD

  • Driving Complexity in Economic Development

    The Role of Institutions, Entrepreneurship, and Innovation

    Series series Business and Management (R0)
    This book analyzes the role of institutions in conditioning entrepreneurship and innovation to achieve economic development.Set against the backdrop of populism, this book is based on the premise that formal and informal institutional factors and entrepreneurship are closely linked and that studying the economic development of both developed and emerging economies can help us disentangle the role ... Read more

    $204.99 CAD

  • Eurasian Business and Economics Perspectives

    Proceedings of the 32nd Eurasia Business and Economics Society Conference

    Series series Springer Nature Proceedings excluding Computer Science
    This book presents selected papers from the 32nd Eurasia Business and Economics Society (EBES) Conference - Istanbul. Due to the COVID-19 restrictions, the conference presentation mode has been switched to “online/virtual presentation only”. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only ... Read more

    $256.19 CAD

  • Medical world for you

    Introduction:Medicine is one of the fundamental pillars on which the well-being of societies is built. Throughout history, it has evolved from rudimentary practices to become an advanced science capable of curing diseases previously considered fatal, improving the quality of life, and prolonging people's life expectancy. However, the 21st century has brought with it a series of new challenges and ... Read more

    $13.99 CAD or Free with Kobo Plus

  • From Failure To Success

    Introduction:We live in a constantly changing world, where external demands and internal pressures can make losing sight of our goals and dreams seem inevitable. In this fast-paced, competitive environment, achieving success can seem like a distant goal, reserved for those who possess extraordinary abilities or who have been born into special circumstances. However, I am here to tell you that ... Read more

    $9.99 CAD or Free with Kobo Plus