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Showing 1 - 12 of 12 results for “don e schultz”
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  • Breaking Chains

    by Don Schultz ...
    Born into the cold, crushing tyranny of the Andromeda galaxy, Valer has risen from the shadows of servitude to become the fierce leader of an underground human rebellion. To the ruthless reptilian masters who rule her world, humanity is merely property. To the resistance, Valer is the beacon of hope. But defiance has a steep price, and a failed operation leaves her cornered, facing certain ... Read more

    $4.99 CAD or Free with Kobo Plus

  • Building Customer-brand Relationships

    by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro ...
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do ... Read more

    $126.41 CAD

  • Reset

    by Don Schultz ...
    ResetBefore the collapse, the world was a temperate garden, protected by a global canopy that defied the extremes of the poles. But when the canopy fell, humanity lost its history along with its climate.RESET follows the terrifying descent from the pinnacle of advanced knowledge back to the primitive struggle of the Stone Age, and the grueling, century-long journey to reclaim a lost legacy. From ... Read more

    $4.99 CAD or Free with Kobo Plus

  • A Reader in Marketing Communications

    Edited by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz ...
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key ... Read more

    $114.04 CAD

  • The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles Patti, Philip Kitchen ...
    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic ... Read more

    $114.99 CAD

  • The New Advertising

    Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

    Edited by Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang ...
    The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on ... Read more

    $150.99 CAD

  • IMC, The Next Generation

    Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

    by Heidi Schultz, Don E. Schultz ...
    Strategies for binding customers to an organization--by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the ... Read more

    $68.19 CAD

  • Rethinking Retail

    A Marketer’s Guide to Decoding Consumer Preference through Data Analytics

    by Martin Block, Frank Mulhern, Larry DeGaris, Don Schultz ...
    Series series Business and Management (R0)
    Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behaviors, and influences.Across a range of topics, the authors argue that the rise of e-commerce has ... Read more

    $51.99 CAD

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  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    by Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Predictive Business Analytics

    Forward Looking Capabilities to Improve Business Performance

    by Lawrence Maisel, Gary Cokins ...
    Series series Wiley and SAS Business Series
    Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which ... Read more

    $38.99 CAD

  • Lean Accounting

    Best Practices for Sustainable Integration

    Edited by Joe Stenzel ...
    Praise for Lean Accounting Best Practices for Sustainable Integration"Anyone involved in a lean transformation inevitably bumps up against the vagaries of the accounting systems that reward overproduction and waste and seem to punish true improvement. We wonder what would happen if the accountants actually came to the production floor and witnessed firsthand the havoc created by their systems. ... Read more

    $88.99 CAD

  • Complete and Balanced Service Scorecard, A

    Creating Value Through Sustained Performance Improvement

    by Praveen Gupta, Rajesh Tyagi ...

    $38.99 CAD