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  • The New Era of the CCO

    The Essential Role of Communication in a Volatile World

    The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing ... Read more

    $15.99 CAD

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

    Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, ... Read more

    $15.99 CAD

  • An Integrated Approach to Communication Theory and Research

    Series series Routledge Communication Series
    This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:■ Digital Media■ Media Effects■ Privacy■ Dark Side■ Applied Communication ... Read more

    $145.99 CAD

  • Measuring the Impact of Social Media on Business Profit & Success

    A Fortune 500 Perspective

    An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» ... Read more

    $52.99 CAD

  • Personal and Administrative Perspectives from the Communication Discipline during the COVID-19 Pandemic

    This book addresses questions about the major impacts of the COVID-19 pandemic on human communication and the ways in which the communication discipline has been impacted by and has responded to the conditions of the pandemic. Contributors examine both the personal and the university administrative level to discuss how the pandemic and its lockdowns and transition to online learning, among other ... Read more

    $115.89 CAD

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  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

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  • Internal Controls Policies and Procedures

    Drawing on her many years as a consultant to numerous companies big and small, author Rose Hightower infuses Internal Controls Policies and Procedures with her wealth of experience and knowledge. Instead of reinventing the wheel, your company can use this useful how-to manual to quickly and effectively put a successful program of internal controls in place. Complete with flowcharts and checklists, ... Read more

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  • HBR's 10 Must Reads on Collaboration (with featured article "Social Intelligence and the Biology of Leadership," by Daniel Goleman and Richard Boyatzis)

    Series series HBR's 10 Must Reads
    Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations ... Read more

    $26.99 CAD or Free with Kobo Plus

  • The Operational Audit Blueprint: Definitions, Internal Audit Programs and Checklists for Success – Financial Processes

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    This e-book, "The Operational Audit Blueprint: Definitions, Internal Audit Programs and Checklists for Success – Financial Processes" is designed to serve as a comprehensive guide for professionals and organizations seeking to develop a robust internal audit framework for financial processes.This e-book will provide you with an in-depth understanding of internal audit processes related to:finance ... Read more

    $22.99 CAD or Free with Kobo Plus

  • Graduate School: Winning Strategies For Getting In

    This book provides college students with all the information and advice they need to apply successfully to graduate school. In chapters 1 – 4 several misconceptions about graduate school are revealed and dispelled, including the most common myth – that one must have excellent grades to get in, and that excellent grades are all that one needs. Certain factors that can play an even bigger role than ... Read more

    $13.99 CAD or Free with Kobo Plus

  • The Project Management Question and Answer Book

    What is a project charter? How about a work breakdown structure? Do you know the basic steps behind risk quantification? And why is it important to be acquainted with Goldratt's critical chain theory? The Project Management Question and Answer Book is a one-stop reference that both beginning and experienced project managers will use in countless on-the-job situations. Providing the answers to ... Read more

    $8.99 CAD