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“emma abson”

Showing 1 - 12 of 12 results for “emma abson”
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  • Events Management

    An Introduction

    by Charles Bladen, James Kennell, Emma Abson, Nick Wilde ...
    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.It introduces every core functional area of events management, such as marketing, finance, project management, ... Read more

    $108.99 CAD

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  • Total Quality Management (Tqm)

    by R. Ashley Rawlins ...
    This book - "Total Quality Management" -should be of interest to managers of all levels in; public sector, private sector, and voluntary organisations.While local authority organisations and some government departments my have difficulties in adapting TQM in areas such as social service and education and training, this book demonstrates how TQM programmes can be beneficial to such organizations if ... Read more

    $6.99 CAD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $62.99 CAD

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $62.99 CAD

  • Tourism Marketing

    A Collaborative Approach

    by Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Book 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Read more

    $27.99 CAD

  • Exploring Strategic Change

    by Julia Balogun, Veronica Hope Hailey, Stafanie Gustafsson ...
    The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t... ... Read more

    $63.99 CAD

  • Creative Arts Marketing

    by Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead ...
    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... Read more

    $96.99 CAD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    by Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Read more

    $63.99 CAD

  • International Hospitality Management

    by Alan Clarke, Wei Chen ...
    International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... Read more

    $116.99 CAD

  • Strategic Management in the Arts

    by Lidia Varbanova ...
    Strategic Management in the Arts looks at the unique characteristics of organisations in the arts and culture sector and shows readers how to tailor a strategic plan to help these diverse organizations meet their objectives.Strategic management is an essential element that drives an organisation’s success, yet many cultural organizations have yet to apply strategic thinking and entrepreneurial ... Read more

    $130.99 CAD

  • Strategic Customer Management

    Integrating Relationship Marketing and CRM

    by Adrian Payne, Pennie Frow ...
    Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder ... Read more

    $80.99 CAD

  • Human Resource Management for the Event Industry

    by Lynn Van Der Wagen, Lauren White ...
    Series series Events Management
    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from ... Read more

    $126.41 CAD