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Innovation in Sport

Innovation Trajectories and Process Optimization

by Bastien Soule, Julie Halle, Benedicte Vignal, Eric Boutroy, Olivier Nier ...

Whether in terms of practices, equipment or services, the sports sector is characterized by intense inventiveness and is an excellent subject to study innovation processes.This book provides a sociological reading of these processes, illustrated by case studies that allow us to grasp the complexity of innovation trajectories. The case studies highlight the astonishing pathways, from the origin of ... Read more

$174.99 CAD

Whether in terms of practices, equipment or services, the sports sector is characterized by intense inventiveness and is an excellent subject to study innovation processes.This book provides a sociological reading of these processes, illustrated by case studies that allow us to grasp the complexity of innovation trajectories. The case studies highlight the astonishing pathways, from the origin of
... Read more

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer, Vincent Bastien ...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Read more

$57.99 CAD

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and
... Read more
The Greiner Growth Model

Anticipate crises and adapt to a changing business world

by 50minutes ...

Series Book 3 - Management & Marketing
Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and ... Read more

$14.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and
... Read more

Also available as: Audiobook
The SWOT Analysis

A key tool for developing your business strategy

by 50minutes ...

Series Book 21 - Management & Marketing
Develop strengths to decrease the weaknesses of your businessThis book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:• Determine the strengths, weaknesses, opportunities and threats of your business• Distinguish the factors that affect the internal functioning ... Read more

$19.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Develop strengths to decrease the weaknesses of your businessThis book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:• Determine the strengths, weaknesses, opportunities and threats of your business• Distinguish the factors that affect the internal functioning
... Read more

Also available as: Audiobook
Leading with Sense

The Intuitive Power of Savoir-Relier

by Valérie Gauthier ...

Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. Leading with Sense offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valérie Gauthier outlines the tenets of savoir-relier: a framework for ... Read more

$41.99 CAD

Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. Leading with Sense offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valérie Gauthier outlines the tenets of savoir-relier: a framework for
... Read more
Using the Myers-Briggs Type Indicator

How knowing your personality type can help you

by 50minutes ...

Series series Coaching
Ready to take your career to the next level? Find out everything you need to know about the Myers-Briggs Type Indicator with this practical guide.The Myers-Briggs Type Indicator is an internationally renowned way of analysing a person’s personality type and thus learning more about how they react and think. With this comprehensive guide, you will be able to use your own profile in order to select ... Read more

$14.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Ready to take your career to the next level? Find out everything you need to know about the Myers-Briggs Type Indicator with this practical guide.The Myers-Briggs Type Indicator is an internationally renowned way of analysing a person’s personality type and thus learning more about how they react and think. With this comprehensive guide, you will be able to use your own profile in order to select
... Read more

Also available as: Audiobook
Au Contraire!

Figuring Out the French

by Gilles Asselin, Ruth Mastron ...

"I find Au Contraire! delightfully validating - a great piece of work." - Nancy Bragard, Franco-American interculturalist, trainer and coachThe French are famously enigmatic: fiercely independent yet deeply romantic,conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so . . . French?Written for anyone interacting with the French-tourists, businesspeople ... Read more

$21.99 CAD

"I find Au Contraire! delightfully validating - a great piece of work." - Nancy Bragard, Franco-American interculturalist, trainer and coachThe French are famously enigmatic: fiercely independent yet deeply romantic,conservative yet avant-garde, rational yet emotional. What is it, exactly, that makes the French so . . . French?Written for anyone interacting with the French-tourists, businesspeople
... Read more
Book Review: The New One Minute Manager by Kenneth Blanchard and Spencer Johnson

The bestselling handbook to effective leadership

by 50minutes ...

Series series Book Review
It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.The New One Minute Manager is an updated version of Ken Blanchard and Spencer Johnson’s bestselling book The One Minute Manager. It tells the story of a young man who is searching in vain for the ideal manager, until he comes across a man known as the ... Read more

$14.99 CAD or Free with Kobo Plus

Also available as: Audiobook

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.The New One Minute Manager is an updated version of Ken Blanchard and Spencer Johnson’s bestselling book The One Minute Manager. It tells the story of a young man who is searching in vain for the ideal manager, until he comes across a man known as the
... Read more

Also available as: Audiobook
Transport for Humans

Are We Nearly There Yet?

by Pete Dyson, Rory Sutherland ...

Series series Perspectives
Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Read more

$14.99 CAD

Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at
... Read more
Design Management

Using Design to Build Brand Value and Corporate Innovation

by Brigitte Borja de Mozota ...

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to ... Read more

$24.99 CAD

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to
... Read more
Neuromarketing in Action

How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Read more

$42.99 CAD

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background
... Read more
Digital Makeover

How L'Oreal Put People First to Build a Beauty Tech Powerhouse

by Béatrice Collin, Marie Taillard ...

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouseDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned ... Read more

$19.99 CAD

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouseDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned
... Read more

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Innovation in Sport

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The Luxury Strategy

The Greiner Growth Model

The SWOT Analysis

Leading with Sense

Using the Myers-Briggs Type Indicator

Au Contraire!

Book Review: The New One Minute Manager by Kenneth Blanchard and Spencer Johnson

Transport for Humans

Design Management

Neuromarketing in Action

Digital Makeover

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