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Using Qualitative Research in Advertising

Strategies, Techniques, and Applications

by Margaret A. Morrison, Eric E. Haley, Kim B. Sheehan, Ronald E. Taylor ...

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text ... Read more

$108.79 CAD

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text
... Read more
Readings in Advertising, Society, and Consumer Culture

by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley ...

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. ... Read more

$114.04 CAD

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.
... Read more

The New Rules of Retail

Competing in the World's Toughest Marketplace

by Robin Lewis, Michael Dart ...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Read more

$17.59 CAD

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it.
... Read more
Power of foursquare (ENHANCED EBOOK)

by Carmine Gallo ...

Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?Foursquare is a social, mobile ... Read more

$30.99 CAD

Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?Foursquare is a social, mobile
... Read more
Video Marketing Mayhem

by SoftTech ...

Learn How To Crush It With Online Video!If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.*** Your customers are spending their time watching videos*** Your ... Read more

$1.36 CAD

Learn How To Crush It With Online Video!If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.*** Your customers are spending their time watching videos*** Your
... Read more
The Anatomy of Buzz Revisited

Real-life lessons in Word-of-Mouth Marketing

by Emanuel Rosen ...

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online worldWith two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought ... Read more

$9.99 CAD

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online worldWith two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought
... Read more
Exploiting ClickBank For Fast Profits

by SoftTech ...

Learn the Secrets of Selling and Publishing on ClickBank!Selling Other People's Information Products is a Significant Way to Make A Lot of Money Online Fast ...HOWEVER ...SELLING YOUR OWN INFORMATION PRODUCT ON CLICKBANK IS A WAY TO MAKE EVEN MORE MONEY!Finally a how-to-manual exists that teaches you how to exploit Clickbank and it's money-making potential from every single angle!Learn how to ... Read more

$1.36 CAD or Free with Kobo Plus

Learn the Secrets of Selling and Publishing on ClickBank!Selling Other People's Information Products is a Significant Way to Make A Lot of Money Online Fast ...HOWEVER ...SELLING YOUR OWN INFORMATION PRODUCT ON CLICKBANK IS A WAY TO MAKE EVEN MORE MONEY!Finally a how-to-manual exists that teaches you how to exploit Clickbank and it's money-making potential from every single angle!Learn how to
... Read more
100 Ways to Publish and Sell Your Own E-Book – and make it a bestseller

by Conrad James, Darin Jewell ...

If you’ve published an e-book, or are planning to do so, you’ll need this essential guide. It provides expert advice on every step of the process, from production through to all-important promotion. To ensure your e-book reaches its intended audience, at the very least you have to: • design the cover and format it a certain way • know your options in terms of publishing platforms and choose the ... Read more

$8.87 CAD

If you’ve published an e-book, or are planning to do so, you’ll need this essential guide. It provides expert advice on every step of the process, from production through to all-important promotion. To ensure your e-book reaches its intended audience, at the very least you have to: • design the cover and format it a certain way • know your options in terms of publishing platforms and choose the
... Read more
Audience

Marketing in the Age of Subscribers, Fans and Followers

by Jeffrey K. Rohrs ...

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Read more

$19.99 CAD

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to
... Read more
2016 Indie Author State of the Union

Build Your Author Platform, Stay Up-to-Date and Sell More Books

by Michael La Ronn ...

Series Book 2 - Indie Author State of the Union
The publishing industry changes so fast it’s hard to keep up.On any given day there are at least dozens of news articles for authors. You could spend hours reading them all. Odds are, you could also be using that time to write your next book.News You Can Use—All in One Place.The Indie Author State of the Union is a roundup that covers the most important publishing industry news, books, podcasts, ... Read more

$3.99 CAD or Free with Kobo Plus

The publishing industry changes so fast it’s hard to keep up.On any given day there are at least dozens of news articles for authors. You could spend hours reading them all. Odds are, you could also be using that time to write your next book.News You Can Use—All in One Place.The Indie Author State of the Union is a roundup that covers the most important publishing industry news, books, podcasts,
... Read more
Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

by Cees B.M. Van Riel, Charles J. Fombrun ...

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

$384.99 CAD

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading
... Read more
Sticking My Ads Out

It’S Not Creative Unless It Sells.

by Al Hampel ...

In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he ... Read more

$5.99 CAD

In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he
... Read more

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“eric e haley”

Using Qualitative Research in Advertising

Readings in Advertising, Society, and Consumer Culture

People who read these also enjoyed

The New Rules of Retail

Power of foursquare (ENHANCED EBOOK)

Video Marketing Mayhem

The Anatomy of Buzz Revisited

Exploiting ClickBank For Fast Profits

100 Ways to Publish and Sell Your Own E-Book – and make it a bestseller

Audience

2016 Indie Author State of the Union

Essentials of Corporate Communication

Sticking My Ads Out

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“eric e haley”

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