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Everything to know... Business is digital

Digital best practices & examples around the world: Asia, Europe, Middle-East, Americas,...

by Fahim Benchouk, Alexandre Michelin, Martin Pasquier, Emmanuel Fraysse ...

Digitization as a sustainable advantage in a connected worldWe live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the marketof cultural goods, media as well as industry have all came through it. Although a bit destabilizing, thisphenomenon is quite fascinating and full of promises.Digital barely existed 15 years ago and it is now the focus of international ... Read more

$6.99 CAD

Digitization as a sustainable advantage in a connected worldWe live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the marketof cultural goods, media as well as industry have all came through it. Although a bit destabilizing, thisphenomenon is quite fascinating and full of promises.Digital barely existed 15 years ago and it is now the focus of international
... Read more

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore ...

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Read more

$13.99 CAD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Read more
Platform Revolution

How Networked Markets Are Transforming the Economy and How to Make Them Work for You

by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Read more

$18.99 CAD

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three
... Read more
Marketing 4.0

Moving from Traditional to Digital

by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

$20.99 CAD

Also available as: Audiobook

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention
... Read more

Also available as: Audiobook
Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies

by Reid Hoffman, Chris Yeh ...

**Foreword by Bill GatesLinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.**What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and ... Read more

$15.99 CAD

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**Foreword by Bill GatesLinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.**What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and
... Read more

Also available as: Audiobook
Buzzing Communities

How to Build Bigger, Better, and More Active Online Communities

by Richard Millington ...

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

$13.73 CAD or Free with Kobo Plus

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will
... Read more
The Business of Platforms

Strategy in the Age of Digital Competition, Innovation, and Power

by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Read more

$21.99 CAD

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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business
... Read more

Also available as: Audiobook
Engage!, Revised and Updated

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

by Brian Solis ...

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, ... Read more

$14.99 CAD

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing,
... Read more
Platform Strategy

How to Unlock the Power of Communities and Networks to Grow Your Business

by Laure Claire Reillier, Benoit Reillier ...

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a ... Read more

$75.99 CAD

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a
... Read more
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

by David L. Rogers ...

$26.99 CAD
Crm in Action

Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention

by Dr. Ken K. Wong ...

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.Advance Praise for CRM in ActionThis book helped me a lot in figuring out how to attract the right customers who can see real value in ... Read more

$11.99 CAD

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.Advance Praise for CRM in ActionThis book helped me a lot in figuring out how to attract the right customers who can see real value in
... Read more
IT-Driven Business Models

Global Case Studies in Transformation

by Henning Kagermann, Hubert Osterle, John M. Jordan ...

A look at business model innovation's crucial role in today's global business environment.Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance.Case examples from well-known innovation leaders ... Read more

$35.99 CAD

Also available as: Audiobook

A look at business model innovation's crucial role in today's global business environment.Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance.Case examples from well-known innovation leaders
... Read more

Also available as: Audiobook

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Everything to know... Business is digital

People who read this also enjoyed

Crossing the Chasm, 3rd Edition

Platform Revolution

Marketing 4.0

Blitzscaling

Buzzing Communities

The Business of Platforms

Engage!, Revised and Updated

Platform Strategy

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

Crm in Action

IT-Driven Business Models

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