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Showing 1 - 12 of 12 results for “felipe pantoja”
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  • From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

    Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

    Edited by Felipe Pantoja, Shuang Wu ...
    Series series Springer Nature Proceedings excluding Computer Science
    The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption ... Read more

    $267.69 CAD

  • Enlightened Marketing in Challenging Times

    Proceedings of the 2019 AMS World Marketing Congress (WMC)

    Edited by Felipe Pantoja, Shuang Wu, Nina Krey ...
    Series series Springer Nature Proceedings excluding Computer Science
    This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement ... Read more

    $179.39 CAD

  • Marketing Opportunities and Challenges in a Changing Global Marketplace

    Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

    Edited by Shuang Wu, Felipe Pantoja, Nina Krey ...
    Series series Springer Nature Proceedings excluding Computer Science
    This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer ... Read more

    $318.99 CAD

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  • Role Of Creativity In The Management Of Innovation, The: State Of The Art And Future Research Outlook

    by Alexander Brem, Rogelio Puente-diaz, Marine Agogue ...
    Series Book 27 - Series On Technology Management
    The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific ... Read more

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  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $261.59 CAD

  • Is Loyalty Dead?

    Marketing Strategies to Survive in the Saturated Telecommunication Market

    by Farzana Quoquab, Jihad Mohammad ...
    This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term ... Read more

    $8.69 CAD

  • The Routledge Companion to the Future of Marketing

    Edited by Luiz Moutinho, Enrique Bigné, Ajay K. Manrai ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and ... Read more

    $100.30 CAD

  • Organizational Learning from Performance Feedback: A Behavioral Perspective on Multiple Goals

    A Multiple Goals Perspective

    by Pino G. Audia, Henrich R. Greve ...
    Series series Elements in Organization Theory
    This Element synthesizes the current state of research on organizational learning from performance feedback and develops a new perspective that deals with the influence of multiple goals. In keeping with the centrality of motives in Cyert & March's influential model, this new perspective rests on a foundation of individual level behaviors that are responsive to mechanisms at the organizational and ... Read more

    $23.19 CAD

  • Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi ...
    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. ... Read more

    $50.83 CAD

  • Driving Customer Appeal Through the Use of Emotional Branding

    Edited by Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria ...
    The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines ... Read more

    $250.39 CAD

  • Handbook of Research on Effective Marketing in Contemporary Globalism

    Edited by Bryan Christiansen, Salih Yıldız, Emel Yıldız ...
    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an ... Read more

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