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Showing 1 - 12 of 12 results for “frank jefkins”
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  • Modern Marketing Communications

    by Frank Jefkins ...
    Series series Business and Management (R0)
    Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, ... Read more

    $64.09 CAD

  • Public Relations for Management Success

    by Frank Jefkins ...
    Series series Routledge Library Editions: Management
    Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.Public Relations for Management Success defines public ... Read more

    $71.44 CAD

  • Public Relations

    by Paul Baines, John Egan, Frank Jefkins ...
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: ... Read more

    $105.80 CAD

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  • Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

    by Alison Branagan ...
    Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Read more

    $21.99 CAD

  • The PR Masterclass

    How to develop a public relations strategy that works!

    by Alex Singleton ...
    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Read more

    $22.99 CAD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    by Clive Humby, Terry Hunt, Tim Phillips ...
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

    $50.59 CAD

  • How to be a Social Entrepreneur

    Make Money and Change the World

    by Robert Ashton ...
    Don't just make money…make a difference.As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.Packed with advice, inspiration and real-life stories, it will help you:Define what you want to do and why you want to do itFind the right kind of fundingBuild a brand that makes you uniqueFind a team as ... Read more

    $24.99 CAD

  • Total Quality Management (Tqm)

    by R. Ashley Rawlins ...
    This book - "Total Quality Management" -should be of interest to managers of all levels in; public sector, private sector, and voluntary organisations.While local authority organisations and some government departments my have difficulties in adapting TQM in areas such as social service and education and training, this book demonstrates how TQM programmes can be beneficial to such organizations if ... Read more

    $6.29 CAD

  • Digital Transformation at Scale: Why the Strategy Is Delivery

    by Andrew Greenway, Ben Terrett, Mike Bracken ...
    The book is a guide to building a digital institution. This updated and expanded second edition explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to a new way of working, and what lessons others can learn from their experience. ... Read more

    $15.99 CAD

  • The Employer Brand

    Bringing the Best of Brand Management to People at Work

    by Simon Barrow, Richard Mosley ...
    Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this ... Read more

    $68.99 CAD

  • Dark Art

    The Changing Face of Public Relations

    by Tim Burt ...
    An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the ... Read more

    $11.99 CAD or Free with Kobo Plus

  • Business Organisation for Construction

    by Chris March ...
    With a user-friendly style and a strong theoretical base, Business Organisation for Construction provides readers with the tools required to skillfully and successfully operate a business in today's construction industry. Arranged into three sections, Chris March explains:strategy and vision, business finance and the market placethe organization, recruitment, support, motivation and leadership of ... Read more

    $97.55 CAD