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  • Design Thinking for Visual Communication

    by Gavin Ambrose ...
    Series series Basics Design
    How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished ... Read more

    $37.99 CAD

  • The Fundamentals of Typography

    Series series Fundamentals
    Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around ... Read more

    $43.99 CAD

  • Packaging the Brand

    The Relationship Between Packaging Design and Brand Identity

    Series series Required Reading Range
    While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: ... Read more

    $47.99 CAD

  • The Production Manual

    Series series Required Reading Range
    From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the ... Read more

    $51.99 CAD

  • Basics Graphic Design 02: Design Research

    Investigation for successful creative solutions

    Series series Basics Graphic Design
    Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, ... Read more

    $37.99 CAD

  • The Layout Book

    Series series Required Reading Range
    A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.Offering a huge array of potential layout options and with over 200 color illustrations from ... Read more

    $42.99 CAD

  • The Fundamentals of Graphic Design

    Series series Fundamentals
    Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives ... Read more

    $42.99 CAD

  • Format for Graphic Designers

    From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical ... Read more

    $43.99 CAD

  • Design Genius

    The Ways and Workings of Creative Thinkers

    by Gavin Ambrose ...
    Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire.Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has ... Read more

    $49.99 CAD

  • The Visual Dictionary of Graphic Design

    Series series Visual Dictionaries
    The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms used within graphic design and associated disciplines.Over 250 terms are explained and contextualized, with concise definitions accompanied by illustrations and examples taken from historical and contemporary graphic design.The dictionary covers traditional practice and process terms as well as modern ... Read more

    $23.99 CAD

  • Layout for Graphic Designers

    An Introduction

    Series series Basics Design
    Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication.Layout for Graphic Designers provides visual arts students with a theoretical and practical ... Read more

    $39.99 CAD

  • Grids for Graphic Designers

    Series series Basics Design
    Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary ... Read more

    $37.99 CAD