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Monetizing Innovation

How Smart Companies Design the Product Around the Price

by Madhavan Ramanujam, Georg Tacke ...

Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: ... Read more

$26.99 CAD

Also available as: Audiobook

Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them:
... Read more

Also available as: Audiobook
CNI Classified: Volume Two

by Robert J. Mendenhall, Michael A. Black, John C. Bruening, Nancy Hansen, Ray Lovato, Jonathan W. Sweet, George Tackes ...

Series series Code Name: Intrepid
In the years leading up to the Second World War, the fiendish "Sonderstaffel," the Nazi Special Squadron, uses fringe science, the occult, and the supernatural to create super weapons and monster soldiers in Hitler's evil quest for world domination. To protect the nation and the world from these unnatural threats is a unique task force made up of highly- skilled military and civilian daredevils, ... Read more

$6.86 CAD or Free with Kobo Plus

In the years leading up to the Second World War, the fiendish "Sonderstaffel," the Nazi Special Squadron, uses fringe science, the occult, and the supernatural to create super weapons and monster soldiers in Hitler's evil quest for world domination. To protect the nation and the world from these unnatural threats is a unique task force made up of highly- skilled military and civilian daredevils,
... Read more
Audiobook

Audiobook

Monetizing Innovation

How Smart Companies Design the Product Around the Price

by Madhavan Ramanujam, Georg Tacke ...

Narrated by Darren Stephens ...

Unabridged

7 hours 28 min

Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing ... Read more

$28.84 CAD or Free with Kobo Plus

Also available as: eBook

Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing
... Read more

Also available as: eBook

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Audiobook

Scaling Innovation

How Smart Companies Architect Profitable Growth

by Madhavan Ramanujam, Eddie Hartman ...

Narrated by Tim Fannon ...

Unabridged

9 hours 37 min

You've built a great product―now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast―and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others ... Read more

$28.84 CAD or Free with Kobo Plus

Also available as: eBook

You've built a great product―now what?The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast―and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others
... Read more

Also available as: eBook
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Audiobook

Confessions of the Pricing Man

How Price Affects Everything

by Hermann Simon ...

Narrated by Richard Elwood ...

Unabridged

10 hours 21 min

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of ... Read more

$35.72 CAD or Free with Kobo Plus

Also available as: eBook

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of
... Read more

Also available as: eBook
Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value

by Teresa Torres ...

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Read more

$10.69 CAD

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that
... Read more
Empowered

Ordinary People, Extraordinary Products

by Marty Cagan ...

Series series Silicon Valley Product Group
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Read more

$26.99 CAD

Also available as: Audiobook

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people
... Read more

Also available as: Audiobook
Inspired

How to Create Tech Products Customers Love

by Marty Cagan ...

Series series Silicon Valley Product Group
Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Read more

$24.99 CAD

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management
... Read more
Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

by Annie Duke ...

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... Read more

$17.99 CAD

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NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
... Read more

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Radical Candor: Fully Revised & Updated Edition

Be a Kick-Ass Boss Without Losing Your Humanity

by Kim Scott ...

* New York Times and Wall Street Journal bestseller multiple years running* Translated into 20 languages, with more than half a million copies sold worldwide* A Hudson and Indigo Best Book of the Year* Recommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen RubinRadical Candor has been embraced around the world by leaders of every stripe a... ... Read more

$22.99 CAD

Also available as: Audiobook

* New York Times and Wall Street Journal bestseller multiple years running* Translated into 20 languages, with more than half a million copies sold worldwide* A Hudson and Indigo Best Book of the Year* Recommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen RubinRadical Candor has been embraced around the world by leaders of every stripe a...
... Read more

Also available as: Audiobook
The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

by Ben Horowitz ...

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Read more

$19.99 CAD

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Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very
... Read more

Also available as: Audiobook
Transformed

Moving to the Product Operating Model

by Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, John Moore ...

Series series Silicon Valley Product Group
Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the ... Read more

$26.99 CAD

Also available as: Audiobook

Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the
... Read more

Also available as: Audiobook

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Top Series in Canada

Code Name: Intrepid

Monetizing Innovation

CNI Classified: Volume Two

Monetizing Innovation

People who read these also enjoyed

Scaling Innovation

Confessions of the Pricing Man

Continuous Discovery Habits

Empowered

Inspired

Thinking in Bets

Radical Candor: Fully Revised & Updated Edition

The Hard Thing About Hard Things

Transformed

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Top Series in Canada

Code Name: Intrepid

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