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“heather lefevre”

Showing 1 - 12 of 12 results for “heather lefevre”
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  • Brain Surfing: The Top Marketing Minds in the World

    by Heather LeFevre ...
    Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines ... Read more

    $13.99 CAD or Free with Kobo Plus

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  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    by Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

    $21.79 CAD

  • From Those Wonderful Folks Who Gave You Pearl Harbor

    Front-Line Dispatches from the Advertising War

    by Jerry Della Femina ...
    In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenueduring the golden age of advertising. It caused a sensation, became a bestseller and establisheditself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men. ... Read more

    $14.29 CAD

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    by Jack Trout, Steve Rivkin ...
    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Read more

    $38.49 CAD

  • Advertising For Dummies

    by Gary Dahl ...
    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place ... Read more

    $15.99 CAD

  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    by Jeffrey K. Rohrs ...
    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Read more

    $19.99 CAD

  • Advertising Media Planning, Seventh Edition

    by Roger Baron, Jack Sissors ...
    The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh ... Read more

    $114.39 CAD

  • Branding for Nonprofits

    by DK Holland ...
    Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland-a pioneer in the field-helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers ... Read more

    $13.99 CAD

  • SECRETS OF GETTING FREE ADVERTISING

    by Alexey ...

    $1.97 CAD

  • The Social and Applied Psychology of Music

    by Adrian North, David Hargreaves ...
    Music is so ubiquitous that it can be easy to overlook the powerful influence it exerts in so many areas of our lives - from birth, through childhood, to old age. The Social and Applied Psychology of Music is the successor to the bestselling and influential The Social Psychology of Music. It considers the value of music in everyday life, answering some of the perennial questions about music. The ... Read more

    $68.49 CAD

  • Brick & Mortar Shopping in the 21st Century

    Edited by Tina Lowrey ...
    This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in ... Read more

    $126.41 CAD

  • Buy and Sell Cars for Profits

    by V.T. ...
    Do you like cars? Ever consider going into buying and selling cars business? Many people around the world are trading cars for a living, and it's very profitable!This trade is simple. Look for cheap cars, overhaul it and sell it higher for a profit. Do it once or twice a month and you'll earn more than your regular day job!However, there are things you have to take note, such as how and where to ... Read more

    $5.48 CAD