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Top Series in Canada

Showing 1 - 12 of 12 results for “ian mcdonnell”
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  • Event Sponsorship

    by Ian McDonnell, Malcolm Moir ...
    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what ... Read more

    $130.99 CAD

  • Events Management

    by Glenn A. J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnell ...
    Series series Events Management
    A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management ... Read more

    $100.99 CAD

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  • Customer Care Excellence

    How to Create an Effective Customer Focus

    by Sarah Cook ...
    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... Read more

    $50.99 CAD

  • Total Quality Management (Tqm)

    by R. Ashley Rawlins ...
    This book - "Total Quality Management" -should be of interest to managers of all levels in; public sector, private sector, and voluntary organisations.While local authority organisations and some government departments my have difficulties in adapting TQM in areas such as social service and education and training, this book demonstrates how TQM programmes can be beneficial to such organizations if ... Read more

    $6.99 CAD

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $62.99 CAD

  • Creative Arts Marketing

    by Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead ...
    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... Read more

    $96.99 CAD

  • Develop Your PR Skills

    by Lucy Laville, Dr Neil Richardson ...
    Series series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Read more

    $21.99 CAD

  • Public Relations

    A Practical Approach

    by Ellen Gunning ...
    Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each ... Read more

    $22.99 CAD or Free with Kobo Plus

  • Marketing Logistics

    by Martin Christopher, Helen Peck ...
    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases ... Read more

    $101.99 CAD

  • CIM Coursebook 08/09 Introductory Certificate in Marketing

    by Neil Botten ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Read more

    $76.94 CAD

  • Events Management

    Principles and Practice

    by Razaq Raj, Paul Walters, Tahir Rashid ...
    Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co ... Read more

    $127.99 CAD

  • Marketing Destinations and Venues for Conferences, Conventions and Business Events

    by Tony Rogers, Rob Davidson ...
    Series series Events Management
    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies ... Read more

    $136.99 CAD