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  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Read more

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  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Read more

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  • Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance

    Explore how modern technologies are transforming access to finance across developing economies in Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance. The book highlights how AI, blockchain, mobile banking, and digital lending platforms are helping bridge financial gaps, empower underserved communities, and promote equitable economic participation. ... Read more

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  • Handbook of Research on Strategic Performance Management and Measurement Using Data Envelopment Analysis

    Organizations can use the valuable tool of data envelopment analysis (DEA) to make informed decisions on developing successful strategies, setting specific goals, and identifying underperforming activities to improve the output or outcome of performance measurement. The Handbook of Research on Strategic Performance Management and Measurement Using Data Envelopment Analysis highlights the ... Read more

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    PRE-ORDER

  • The Past, Present, and Future of Higher Education in the Arabian Gulf Region

    Critical Comparative Perspectives in a Neoliberal Era

    Series series Routledge Research in Higher Education
    This edited volume contributes a novel understanding of the past, present and future of higher education across the six countries that make up the Gulf Cooperation Council (GCC).Against the backdrop of intense political, ideological and epistemological disruptions across the Arabian Gulf Region over the last two decades, this volume adopts critical comparative perspectives in order to chart the ... Read more

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  • Digital Economy. Emerging Technologies and Business Innovation

    4th International Conference, ICDEc 2019, Beirut, Lebanon, April 15–18, 2019, Proceedings

    Series series Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce.The 31 papers presented in ... Read more

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  • Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance

    Explore how modern technologies are transforming access to finance across developing economies in Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance. The book highlights how AI, blockchain, mobile banking, and digital lending platforms are helping bridge financial gaps, empower underserved communities, and promote equitable economic participation. ... Read more

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    New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are ... Read more

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  • The Step-by-Step Guide to Sustainability Planning

    How to Create and Implement Sustainability Plans in Any Business or Organization

    Sustainability is now the greatest business imperative, yet how do you actually develop and implement a sustainability plan if you aren‘t an expert?From the authors of the award-winning handbook The Business Guide to Sustainability comes this highly practical guide to designing and implementing a customized sustainability plan in any business, organization or government department of any type and ... Read more

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  • Re-Imagining Capitalism

    Capitalism has been an unprecedented engine of wealth creation for many centuries, leading to sustained productivity gains and long-term growth and lifting an increasing proportion of humanity out of poverty. But its effects, and hence its future, have come increasingly under question: Is capitalism still improving wealth and well-being for the many? Or, is long-term value creation being ... Read more

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  • Business Model Innovation

    Game Changers and Contemporary Issues

    Edited by Annabeth Aagaard ...
    Series series Business and Management (R0)
    In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around ... Read more

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  • The Work of the Future

    Building Better Jobs in an Age of Intelligent Machines

    Why the United States lags behind other industrialized countries in sharing the benefits of innovation with workers and how we can remedy the problem.The United States has too many low-quality, low-wage jobs. Every country has its share, but those in the United States are especially poorly paid and often without benefits. Meanwhile, overall productivity increases steadily and new technology has ... Read more

    $27.19 CAD