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Designing Experiences

by J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Read more

$31.99 CAD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Read more
Designing Experiences

by J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Read more

$31.99 CAD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Read more
Audiobook

Designing Experiences

by J. Robert Rossman, Mathew D. Duerden ...

Narrated by David de Vries ...

Unabridged

6 hours 30 min

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Read more

$27.99 CAD

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In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Read more

Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley ...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Read more

$19.99 CAD

Also available as: Audiobook

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to
... Read more

Also available as: Audiobook
Designing for Growth

A Design Thinking Tool Kit for Managers

by Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Read more

$30.99 CAD

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
... Read more
BRAND sense

Sensory Secrets Behind the Stuff We Buy

by Martin Lindstrom ...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, ... Read more

$17.99 CAD

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands,
... Read more
Website Branding for Small Businesses

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

by Nathalie Nahai ...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Read more

$18.99 CAD

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws
... Read more
Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, Relate

by Bernd H. Schmitt ...

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for ... Read more

$16.99 CAD

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for
... Read more
Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

by Mark Bowden ...

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales ... Read more

$26.39 CAD

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales
... Read more
The Complete Idiot's Guide to Study Skills

Boost Your GPA with Time- and Brain-Saving Strategies

by Randall S. Hansen ...

Study smarter, not harder!Every high school and college student would love to know how to get the highest grades with the least amount of effort. This book gives students a guiding philosophy for every class, every time, laying the foundation for lifelong learning. With the wisdom gained from these tips, success stories from other students, and mini-assessments, they’ll be empowered to succeed in ... Read more

$11.99 CAD

Study smarter, not harder!Every high school and college student would love to know how to get the highest grades with the least amount of effort. This book gives students a guiding philosophy for every class, every time, laying the foundation for lifelong learning. With the wisdom gained from these tips, success stories from other students, and mini-assessments, they’ll be empowered to succeed in
... Read more
The Strategic Designer

Tools & Techniques for Managing the Design Process

by David Holston ...

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Read more

$24.99 CAD

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in
... Read more
The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs

by Dave Meier ...

Discover how today's corporations are benefiting from accelerated learning to speed training time, improve results, and reduce costs.Accelerated learning is the use of music, color, emotion, play, and creativity to involve the whole student and enliven the learning experience. The Accelerated Learning Handbook is the first definitive book to explain state-of-the-art accelerated learning techniques ... Read more

$48.99 CAD

Discover how today's corporations are benefiting from accelerated learning to speed training time, improve results, and reduce costs.Accelerated learning is the use of music, color, emotion, play, and creativity to involve the whole student and enliven the learning experience. The Accelerated Learning Handbook is the first definitive book to explain state-of-the-art accelerated learning techniques
... Read more

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Designing Experiences

Designing Experiences

Designing Experiences

People who read these also enjoyed

Brainfluence

Designing for Growth

BRAND sense

Website Branding for Small Businesses

Experiential Marketing

Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

The Complete Idiot's Guide to Study Skills

The Strategic Designer

The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs

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