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  • The Cambridge Handbook of Marketing and the Law

    Edited by Jacob E. Gersen, Joel H. Steckel ...
    Series series Cambridge Law Handbooks
    This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark ... Read more

    $203.99 CAD