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  • Global Expansion Feasibility Framework for Scale-Ups

    A proven framework for identifying the most promising countries for international expansion

    by Jan Buis ...
    Series Book 1 - Global Expansion Go-to-Market Strategy for Technology-Driven Scale-Ups
    Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed?Are there too many unknowns in your global expansion strategy?This book, Global Expansion Feasibility Framework for Scale-Ups, is the first in a four-part series and serves as an essential starting point in crafting a successful global expansion strategy. The content draws on real-world, ... Read more

    $8.23 CAD or Free with Kobo Plus

  • Global Go-to-Market Strategies for Business Students

    Theoretical and practical contribution to global marketing

    by Jan Buis ...
    Series Book 1 - Global Go-to-Market Strategies for business students
    This book, titled Global Go-to-Market Strategies for Business Students, is a comprehensive guide structured into four essential modules. These modules are designed to be followed sequentially, starting with an initial feasibility study, followed by selecting the appropriate Route-to-Market, evaluating local resources, and culminating in an effective visibility strategy for new regions.The author ... Read more

    $28.99 CAD or Free with Kobo Plus

  • Global Expansion Route-to-Market Options for Scale-Ups

    Guidelines for addressing Route-to-Market choices during international expansion

    by Jan Buis ...
    Series Book 2 - Global Expansion Go-to-Market Strategy for Technology-Driven Scale-Ups
    Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed? Are there too many unknowns in your global expansion strategy?This book, titled "Global Expansion Route-to-Market Options for Scale-Ups", is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. ... Read more

    $8.49 CAD or Free with Kobo Plus

  • Global Expansion Go-to-Market Strategies for Scale-Ups

    The proven guideline for succesfull international expansion

    by Jan Buis ...
    Series Book 5 - Global Expansion Go-to-Market Strategies for Scale-Ups
    Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed?Are there too many unknowns in your global expansion strategy?This book, titled Global Expansion Go-to-Market Strategies for Scale-Ups, is a comprehensive guide structured into four essential steps. These steps are designed to be followed sequentially, from the initial feasibility study, through ... Read more

    $24.99 CAD or Free with Kobo Plus

  • Global Expansion Remote Presence for Scale-Ups

    Guidelines for Creating a Local Team during the initial Phase of International Expansion

    by Jan Buis ...
    Series Book 4 - Global Expansion Go-to-Market Options for Technology-driven Scale-Ups
    Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed?Are there too many unknowns in your global expansion strategy?This book, Global Expansion Remote Presence for Scale-Ups, is the third in a four-part series. After selecting expansion regions and defining the appropriate Route-to-Market strategies, allocate the necessary resources. In the decision ... Read more

    $8.49 CAD or Free with Kobo Plus

  • Global Expansion Remote Visibility for Scale-Ups

    Guidelines for Building Visibility and Lead-Generation Activities during International Expansion

    by Jan Buis ...
    Series Book 6 - Global Expansion Go-to-Market Options for Technology-driven Scale-Ups
    Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed?Are there too many unknowns in your global expansion strategy?This book, Global Expansion Remote Visibility for Scale-Ups, is the fourth and final installment in this series. After deciding on which regions to enter, how to sell, and what resources to use, it's time to establish visibility. ... Read more

    $8.49 CAD or Free with Kobo Plus

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