Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“jerry c olson”

Showing 1 - 12 of 12 results for “jerry c olson”
Skip side bar filters

  • Understanding Consumer Decision Making

    The Means-end Approach To Marketing and Advertising Strategy

    Edited by Thomas J. Reynolds, Jerry C. Olson ...
    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ... Read more

    $159.39 CAD

People who read this also enjoyed

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    by Elizabeth L. Cline ...
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own ... Read more

    $14.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Filter Bubble

    How the New Personalized Web Is Changing What We Read and How We Think

    by Eli Pariser ...
    An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... Read more

    $15.99 CAD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $29.69 CAD

  • Supermarket Monsters

    The Price of Coles and Woolworths' Dominance

    by Malcolm Knox ...
    Series Book 6 - Redback Quarterly
    Down, down …In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets.What does such dominance mean for suppliers? And is it good for consumers?In Supermarket Monsters, journalist and author Malcolm Knox shines a ... Read more

    $10.99 CAD

  • The Happiness Equation

    The Surprising Economics of Our Most Valuable Asset

    by Nick Powdthavee ...
    Why is marriage worth £200,000 a year?Why will having children make you unhappy?Why does happiness from winning the lottery take two years to arrive?Why does time heal the pain of divorce or the death of a loved one – but not unemployment?Everybody wants to be happy. But how much happiness – precisely – will each life choice bring? Should I get married? Am I really going to feel happy about the ... Read more

    $8.99 CAD or Free with Kobo Plus

  • Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    by Alex Simonson, Bernd H. Schmitt ...
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

    $21.99 CAD

  • Optimal Redistributive Taxation

    by Matti Tuomala ...
    Tax systems raise large amounts of revenue for funding public sector's activities, and tax/transfer policy, together with public provision of education, health care, and social services, play a crucial role in treating the symptoms and the causes of poverty. The normative analysis is crucial for tax/transfer design because it makes it possible to assess separately how changes in the redistributive ... Read more

    $99.99 CAD

  • Generation M

    Young Muslims Changing the World

    by Shelina Janmohamed ...
    What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. ... Read more

    $27.99 CAD

  • Scenario Planning - Revised and Updated

    The Link Between Future and Strategy

    by Mats Lindgren, H. Bandhold ...
    Series series Business and Management (R0)
    Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. ... Read more

    $72.99 CAD

  • Happiness for All?

    Unequal Hopes and Lives in Pursuit of the American Dream

    by Carol Graham ...
    How the optimism gap between rich and poor is creating an increasingly divided societyThe Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income ... Read more

    $17.99 CAD or Free with Kobo Plus

  • Applied Evolutionary Psychology

    Edited by S. Craig Roberts ...
    Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologists: everyone has a vested interest in it, from individuals to organisations and industry. Recently, biologists and psychologists have had considerable success incorporating insights from evolutionary theory to help them understand some fundamental ... Read more

    $98.99 CAD