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  • Growth Data Analytics Playbook

    The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit

    A go-to guide for product and business growth.While growth is key for survival in the tech world, training is minimal—sometimes even nonexistent—for leveraging data analytics. This book changes that.In the Growth Data Analytics Playbook,Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You’ll learn actionable ... Read more

    $10.99 CAD

  • Global Communication

    New Agendas in Communication

    Series series New Agendas in Communication Series
    This volume interrogates what "global" means in the context of "communication," and who benefits from global communication practices and industries. Emerging scholars contribute their unique perspectives in communication scholarship, charting innovative directions for research that connects empirical evidence with pressing questions of social significance. This critical reflection leads to ... Read more

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    A Citizen Perspective

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    Series series Global Media and Communication
    How do the communication practices of governments, NGOs and social movements enhance opportunities for citizen-led change?In this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens’ voices, participation and power in processes of social change. Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from ... Read more

    $24.99 CAD

  • Articulating Design Decisions

    by Tom Greever ...
    Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how good it is.This practical guide focuses on principles, ... Read more

    $43.99 CAD

  • Media Anthropology for the Digital Age

    The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, ... Read more

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  • Global Media Studies

    Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive �how-to� guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the ... Read more

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  • Start Small, Stay Small: A Developer's Guide to Launching a Startup

    by Roger Carr ...
    Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of ... Read more

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  • Other Cities, Other Worlds

    Urban Imaginaries in a Globalizing Age

    Edited by Andreas Huyssen ...
    Other Cities, Other Worlds brings together leading scholars of cultural theory, urban studies, art, anthropology, literature, film, architecture, and history to look at non-Western global cities. The contributors focus on urban imaginaries, the ways that city dwellers perceive or imagine their own cities. Paying particular attention to the historical and cultural dimensions of urban life, they ... Read more

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  • Media on the Move

    Global Flow and Contra-Flow

    Edited by Daya Kishan Thussu ...
    Series series Communication and Society
    Media on the Move provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global.The surge in transnational traffic in media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and ... Read more

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  • The Handbook of Development Communication and Social Change

    Series series Global Handbooks in Media and Communication Research
    This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change.A stand-out reference on a vital topic of primary ... Read more

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  • Unlevel the Playing Field

    The Biggest Mindshift in PPC History

    Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine ... Read more

    $9.61 CAD or Free with Kobo Plus

  • Urban Theory Beyond the West

    A World of Cities

    Edited by Tim Edensor, Mark Jayne ...
    Since the late eighteenth century, academic engagement with political, economic, social, cultural and spatial changes in our cities has been dominated by theoretical frameworks crafted with reference to just a small number of cities. This book offers an important antidote to the continuing focus of urban studies on cities in ‘the Global North’.Urban Theory Beyond the West contains twenty chapters ... Read more

    $130.99 CAD