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Showing 1 - 12 of 12 results for “john schouten”
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  • Consumer Culture Theory

    Edited by John Schouten, Diane Martin, Russell W. Belk ...
    Series Book 16 - Research in Consumer Behavior
    The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine ... Read more

    $197.89 CAD

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    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Read more

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  • Stick with It

    A Scientifically Proven Process for Changing Your Life—for Good

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    This #1 Wall Street Journal– bestselling guide presents scientifically proven strategies for altering bad behaviors— forever.Whether it's absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it—and sticking with it—are two very different ... Read more

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  • Predictive Analytics

    The Power to Predict Who Will Click, Buy, Lie, or Die

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  • I Spend Therefore I Am

    How We All Became Economic

    by Philip Roscoe ...
    A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person.Economics is the academic success story of the 20th century, a potent force not just in markets and government, but in our everyday lives. It affects our decisions as consumers, of course, but also our education, our health, our social ... Read more

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  • The Loyalty Leap

    Turning Customer Information Into Customer Intimacy

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  • The Bipolar II Disorder Workbook

    Managing Recurring Depression, Hypomania, and Anxiety

    by Stephanie McMurrich Roberts, PhD, Louisa Grandin Sylvia, PhD, Noreen A. Reilly-Harrington, PhD ...
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  • Business Gamification For Dummies

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  • Behavioural Economics

    A Very Short Introduction

    by Michelle Baddeley ...
    Series series Very Short Introductions
    Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the ... Read more

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  • Elite China

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    by Pierre Xiao Lu ...
    A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to ... Read more

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  • Behavioural Economics And Policy Design: Examples From Singapore

    by Donald Low ...
    Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field ... Read more

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