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Showing 1 - 12 of 14 results for “jonathan hardy”
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  • Mapping the Media-Marketing Ecology

    by Jonathan Hardy, Iain MacRury, Patricia Núñez Gómez ...
    Series series Routledge Critical Advertising Studies
    This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the expansion of mediamarketing ecologies , from marketers, agencies, and media to include platforms, ... Read more

    Free

  • Particle Theory

    A Novel

    by Jonathan Gathorne-Hardy ...
    Two orphaned boys - one Russian (Ivan), and one British (Michael) -may or may not be brothers, Ivan is brought up brutally on the bleak rural steppes, while Michael is cosseted by his grandmother in the Home Counties. And yet they coexist in a sort of parallel universe' their lives interconnected, physically in the text, as well as throug a common yearning - to discover their origins and purpose ... Read more

    $10.99 CAD

  • The Advertising Handbook

    by Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell ...
    Series series Media Practice
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate ... Read more

    $94.81 CAD

  • Intelligent Automation in Digital Transformation Strategy

    Building IA Programs in the Agentic AI Era

    by Jonathan Hardy ...
    Series series Professional and Applied Computing (R0)
    Harness the full potential of Intelligent Automation (IA) to transform your businesses, stay competitive, and navigate the complexities of today’s digital landscape. This book is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent Automation (IA) has evolved from traditional Robotic Process Automation (RPA) to become a powerful catalyst ... Read more

    $27.59 CAD

  • Library of Masterpieces - 100 Books to Read in a Lifetime

    A Lifelong Anthology of World Classics, Philosophy, Epic, Drama, and Modern Fiction

    by William Shakespeare, Fyodor Dostoevsky, Louisa May Alcott, Miguel de Cervantes, John Milton, Jane Austen, Charlotte Brontë, Emily Brontë, Anne Brontë, William Makepeace Thackeray, George Eliot, Charles Dickens, Thomas Hardy, Jonathan Swift, Daniel Defoe, Joseph Conrad, Robert Louis Stevenson, Mary Shelley, Bram Stoker, Arthur Conan Doyle, Wilkie Collins, Oscar Wilde, T. S. Eliot, D. H. Lawrence, James Joyce, Virginia Woolf, E. M. Forster, Evelyn Waugh, Aldous Huxley, George Orwell, H. G. Wells, Lewis Carroll, Frances Hodgson Burnett, Kenneth Grahame, C. S. Lewis, Malcolm Lowry, Ford Madox Ford, Mark Twain, Jack London, Herman Melville, Ernest Hemingway, Jack Kerouac, Nathaniel Hawthorne, Edith Wharton, Walt Whitman, Kate Chopin, Harriet Beecher Stowe, Neale Hurston, Richard Wright, Raymond Chandler, Dashiell Hammett, F. Scott Fitzgerald, John Steinbeck, William Faulkner, Margaret Mitchell, Sylvia Plath, Carson McCullers, L. Frank Baum, L. M. Montgomery, Leo Tolstoy, Ivan Turgenev, Nikolai Gogol, Johann Wolfgang von Goethe, Friedrich Nietzsche, Thomas Mann, Franz Kafka, Erich Maria Remarque, Albert Camus, Marcel Proust, Jules Verne, Victor Hugo, Gustave Flaubert, Stendhal, Alexandre Dumas, Henrik Ibsen, Rudyard Kipling, Homer, Sophocles, Virgil, Laozi, Sun Tzu, Plato, Marcus Aurelius, Dante Alighieri, Niccolò Machiavelli ...
    Library of Masterpieces—100 Books to Read in a Lifetime offers an ambitious cross-cultural canon of enduring literature, philosophy, drama, and narrative art. Moving from classical epic, tragedy, and political thought to the novel, Gothic romance, detective fiction, modernist experiment, children's literature, and existential reflection, it reveals how literary forms continually remake questions ... Read more

    Was $2.99 CAD Now $1.99 CAD or Free with Kobo Plus

  • Branded Content

    The Fateful Merging of Media and Marketing

    by Jonathan Hardy ...
    This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.This ambitious historical, empirical, and theoretical ... Read more

    $79.69 CAD

  • Western Media Systems

    by Jonathan Hardy ...
    Series series Communication and Society
    Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts ... Read more

    $89.31 CAD

  • Cross-Media Promotion

    by Jonathan Hardy ...
    Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product ... Read more

    $55.09 CAD

  • Critical Political Economy of the Media

    An Introduction

    by Jonathan Hardy ...
    Series series Communication and Society
    How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media.Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships ... Read more

    $94.81 CAD

  • Sponsored Editorial Content in Digital Journalism

    Edited by Jonathan Hardy ...
    For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.Sponsored editorial content is material with similar qualities and format to content that is ... Read more

    $83.81 CAD

  • Superalloys 2020

    Proceedings of the 14th International Symposium on Superalloys

    Edited by Sammy Tin, Mark Hardy, Justin Clews, Jonathan Cormier, Qiang Feng, John Marcin, Chris O'Brien, Akane Suzuki ...
    Series series Springer Nature Proceedings excluding Computer Science
    The 14th International Symposium on Superalloys (Superalloys 2020) highlights technologies for lifecycle improvement of superalloys. In addition to the traditional focus areas of alloy development, processing, mechanical behavior, coatings, and environmental effects, this volume includes contributions from academia, supply chain, and product-user members of the superalloy community that highlight ... Read more

    $639.19 CAD

  • The Dating Expert - (or 'How to Meet Your Soulmate Without Losing Your Mind, Your Money, or Your Self-Respect')

    by Rob Hardy, Jonathan Welford ...
    'The Dating Expert' is a book, and a process, which is grounded in practicality. Everything that is outlined in these pages is straightforward and easy to do. This book is intended to be a simple common-sense guide that will improve your dating life while allowing you retain your integrity, self-respect, and self-identity. Be honest, be true to yourself, and be exactly who you are. How many times ... Read more

    $4.73 CAD