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“jordan berg”

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  • Audiobook

    Friction

    Passion Brands in the Age of Disruption

    by Jeff Rosenblum, Jordan Berg ...
    Narrated by Roger Wayne ...

    Unabridged

    3 hours 4 min

    Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.Friction argues that brands don't ... Read more

    $15.99 CAD