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  • Renewal and Expansion

    A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises

    Series series Business and Management (R0)
    This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. ... Read more

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    Series series Routledge Studies in International Business and the World Economy
    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and ... Read more

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  • Cutting-Edge Artificial Intelligence Advances and Implications in Real-World Applications

    Artificial intelligence (AI) is impacting industries worldwide by introducing new methods and altering traditional practices. This book examines AI’s diverse effects, providing insights into its applications, challenges, and future prospects across education, healthcare, finance, and more.The chapters explore how AI technologies, such as large language models, enhance feedback in higher education ... Read more

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  • Quantitative Modelling In Marketing And Management (Second Edition)

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    Series series Mathematics and Statistics (R0)
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