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Showing 1 - 12 of 12 results for “karen dyson”
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  • Marketing in Small Businesses

    by Brian Kenny, Karen Dyson ...
    Series series Routledge Library Editions: Small Business
    Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing ... Read more

    $83.81 CAD

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  • Management in 10 Words

    by Terry Leahy ...
    In his fourteen years as CEO of Tesco, Sir Terry Leahy not only turned the company into the largest supermarket chain in the UK but also transformed it into a global enterprise. As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint ... Read more

    $15.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

    by Alison Branagan ...
    Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Read more

    $21.99 CAD

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    by Peter Anthonissen ...
    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    $38.49 CAD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    by Clive Humby, Terry Hunt, Tim Phillips ...
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

    $50.59 CAD

  • AQA Business for A Level (Marcousé)

    by Ian Marcouse, Nigel Watson, Andrew Hammond ...
    Exam Board: AQALevel: AS/A-levelSubject: BusinessFirst Teaching: September 2015First Exam: June 2016Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.- Guides students ... ... Read more

    $36.99 CAD

  • The Business Coaching Handbook

    Everything You Need to Be Your Own Business Coach

    by Curly Martin ...
    The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years ... Read more

    $23.19 CAD or Free with Kobo Plus

  • How to be a Social Entrepreneur

    Make Money and Change the World

    by Robert Ashton ...
    Don't just make money…make a difference.As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.Packed with advice, inspiration and real-life stories, it will help you:Define what you want to do and why you want to do itFind the right kind of fundingBuild a brand that makes you uniqueFind a team as ... Read more

    $24.99 CAD

  • Marketing

    by Paul Reynolds, Geoff Lancaste ...
    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Read more

    $97.55 CAD

  • Business Studies For Dummies

    by Richard Pettinger ...
    Your hands-on introduction to modern business and business educationWhether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business ... Read more

    $19.99 CAD

  • Mastering Salary Negotiations - How to skilfully negotiate the best remuneration package

    by JAYANT NEOGY ...
    This book provides readers with tried-and-tested procedures for negotiating a top compensation package. Besides tips and techniques, the book also contains self-assessment tests for readers to verify how well they have grasped the essentials of negotiating skills. ... Read more

    $7.49 CAD

  • 37 Questions Everyone in Business Needs to Answer

    by Duncan Bannatyne ...
    Bestselling business author and star of BBC TV's Dragons' Den, Duncan Bannatyne is back with a brand new book. 37 Questions covers all the essential queries business managers and entrepreneurs should be able to ask themselves and answer honestly, but so often fail to do so, such as:What's my most profitable line?What do my customers want next?Who's my greatest business rival?What might stand in my ... Read more

    $15.99 CAD