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“katharina wolf”

Showing 1 - 12 of 12 results for “katharina wolf”
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  • Digital Storytelling for Brands

    by Bridget Tombleson, Katharina Wolf ...
    Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches ... Read more

    $89.99 CAD

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  • The Social Media MBA

    Your Competitive Edge in Social Media Strategy Development and Delivery

    by Christer Holloman ...
    It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

    $23.99 CAD

  • The Digital Divide

    Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

    by Mark Bauerlein ...
    This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Read more

    $5.99 CAD

  • Delivering E-Learning

    A Complete Strategy for Design Application and Assessment

    by Kenneth Fee ...
    Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and ... Read more

    $54.99 CAD

  • Now For Then: How to Face the Digital Future Without Fear

    by Ben Hammersley ...
    In 64 THINGS YOU NEED TO KNOW NOW FOR THEN, Editor-at-Large for Wired magazine and guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century. Explaining the effects of the changes in the modern world, and the latest ideas in technology, culture, business and politics, this book will demystify the internet, decode cyberspace, and ... Read more

    $0.99 CAD

  • Design and Creativity

    Policy, Management and Practice

    Edited by Guy Julier, Liz Moor ...
    Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the ... Read more

    $55.99 CAD

  • The New Social Learning

    A Guide to Transforming Organizations Through Social Media

    by Tony Bingham, Marcia Conner ...
    The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their ... Read more

    $16.99 CAD

  • Ogilvy on Advertising in the Digital Age

    by Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Read more

    $22.99 CAD

  • Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

    by Ben Shepherd ...
    Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book ... Read more

    $12.78 CAD

  • Branding

    A Very Short Introduction

    by Robert Jones ...
    Series series Very Short Introductions
    Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every ... Read more

    $11.99 CAD

  • The Definitive Guide to Strategic Content Marketing

    Perspectives, Issues, Challenges and Solutions

    by Lazar Dzamic, Justin Kirby ...
    Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.Marketers everywhere are talking about content, but not everyone is saying the same thing. ... Read more

    $42.99 CAD

  • Cross-Media Communications

    An Introduction to the Art of Creating Integrated Media Experiences

    by Drew Davidson, et al. ...
    This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general ... Read more

    $4.99 CAD