Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“katrina kirsch”

Showing 1 - 12 of 34 results for “katrina kirsch”
Skip side bar filters

  • Radical Resilience

    How To Be Mission-Driven When The Odds Are Against You

    by Eddie Yoon, Katrina Kirsch, Christopher Lochhead ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course. ... Read more

    $9.99 CAD

  • Audiobook

    How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

    How Relevant Are Disney Princesses Today?

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    22 min

    This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    How To Build Your First (Crazy Profitable) Business As A Teenager

    18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    56 min

    This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    Find Your Business Bandmates

    The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    45 min

    This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    Intellectual Capital

    5 Ways To Turn Your Knowledge Into Content That Makes Money While You Sleep

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    1 hour 3 min

    This audiobook is narrated by a digital voice.Instead of simply applying what you know, Intellectual Capital helps you own (and get paid for) your knowledge.In Intellectual Capital, we explore how to transform your expertise into valuable assets that generate income and impact — without trading your time for money.You’ll learn how:Jimmy Donaldson (Mr. Beast) built an IC empire through YouTube, ... Read more

    $9.99 CAD or Free with Kobo Plus

  • Audiobook

    Category Design Scorecard, The

    What Kind of Company Are You?

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    18 min

    This audiobook is narrated by a digital voice.Not all companies grow the same way—and not all growth creates value. In this bold and data-driven audiobook, the Category Pirates reveal the secret behind why some companies dominate entire industries while others fade into irrelevance: category design. Introducing a powerful five-part scorecard, this guide helps entrepreneurs, executives, and ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    Big Retirement Lie, The

    What The Financial Services Industry Doesn’t Want You To Know (And How To Design A Career Worth Doing For Life)

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Christopher Lochhead AI E ...

    Unabridged

    45 min

    This audiobook is narrated by a digital voice.The Retirement Industrial Complex has pulled the ultimate bait-and-switch, selling the Big Retirement Lie that work is bad and you need to escape it.Legendary pirates don't fall for this nonsense.They design work worth doing for life by adjusting three career levers: quantity of work, quality of work, and agency over work.In this audiobook, we break ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    How To Reframe The Problem & Win

    The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    35 min

    This audiobook is narrated by a digital voice.In How to Reframe the Problem and Win, you’ll learn the important process of looking at old problems in new ways. We'll show you how to step outside the typical market battles and carve out your own unique category. It’s all about spotting the overlooked details that others miss and using them to create groundbreaking solutions. By the end of this mini ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    Power Of Outcomes, The

    How To Generate High-Impact Outcomes That Create Enduring Value For Your Company And Yourself

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    30 min

    This audiobook is narrated by a digital voice.The Power of Outcomes dives into the transformative power of focusing on outcomes over efforts. It shows how this shift can significantly elevate your professional value and impact by showing that true success and recognition in business come not from simply working hard but from strategically creating and leveraging outcomes that deliver exponential ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    Digital Education Crisis, The

    How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    56 min

    This audiobook is narrated by a digital voice.The world has gone digital—but our education system hasn’t. In this provocative and eye-opening audiobook, the Category Pirates expose the growing divide between Native Analog educators and Native Digital students, and explain why traditional schooling is failing an entire generation. Blending bold storytelling with actionable insight, this book ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Audiobook

    Creator Capital

    It’s Time To Transition From Knowledge Worker To Creator Capitalist

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Christopher Lochhead AI E ...

    Unabridged

    1 hour 12 min

    This audiobook is narrated by a digital voice.This audiobook isn’t about incremental improvement—it’s about radical reinvention.The Knowledge Worker era is over.This is the most significant category shift since the Internet. AI isn’t knocking politely. It’s kicking in the door of your career, and you’ve got two choices:Become a Creator CapitalistOr become collateral damageIn this audiobook, we lay ... Read more

    $9.99 CAD or Free with Kobo Plus

  • Audiobook

    Next 10 Years For Netflix, The

    How The Streaming Giant Can Create The Next Giant Film Category

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    44 min

    This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through ... Read more

    $5.99 CAD or Free with Kobo Plus