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“katrina kirsch”

Showing 1 - 12 of 34 results for “katrina kirsch”
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  • Radical Resilience

    How To Be Mission-Driven When The Odds Are Against You

    by Eddie Yoon, Katrina Kirsch, Christopher Lochhead ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course. ... Read more

    $9.59 CAD

  • Audiobook

    How To Turn A Headwind Into A Tailwind & Accelerate Your Category Dominance, Just Like Disney

    How Relevant Are Disney Princesses Today?

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    22 min

    This audiobook is narrated by a digital voice.What does it take to thrive when the winds of culture, technology, and customer sentiment shift against you? In this masterful business case study, the Category Pirates reveal how Disney transformed cultural headwinds into rocket fuel for category dominance—by reinventing its core narrative and strategically acquiring companies like Pixar, Marvel, and ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    Find Your Business Bandmates

    The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    45 min

    This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    Big Strategy Lie, The

    Why Strategy Is Not As Complex, Hard, Or Intellectual As You Think

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    29 min

    This audiobook is narrated by a digital voice.The Big Strategy Lie rips through the myths that make strategy sound like rocket science. Here, you’ll learn why it’s important to refine your grand plans down to a single, powerful page. This mini-book explains why business strategy is not about being complex or hyper-intellectual — it's about being bold and clear. And it will give you the guts to ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    Solving for Churn

    How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    43 min

    This audiobook is narrated by a digital voice.Solving for Churn is a bold new approach to customer retention and growth. Rather than treating churn as a passive metric, this audiobook redefines it as a signal for strategic transformation. By identifying root causes and reframing churn as a design problem, you’ll discover actionable frameworks to not only reduce customer loss but build loyalty, ... Read more

    $5.43 CAD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    How To Build Your First (Crazy Profitable) Business As A Teenager

    18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    56 min

    This audiobook is narrated by a digital voice.Forget mowing lawns or scooping ice cream. In today’s digital-first world, teenagers are launching real businesses with crazy-high margins—often before they finish high school. This energizing and practical guide from the Category Pirates gives young creators and future entrepreneurs the mindset, tools, and strategies to start their first profitable ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    Innovator's Delusion, The

    4 Assumptions That Make "The Innovator’s Dilemma" Dangerous & What To Do Instead

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    39 min

    This audiobook is narrated by a digital voice.Disruptive innovation isn't a smart move for established players and category designers.This audiobook dives deep into the fallacy behind Clay Christensen’s “disruptive innovation” strategy.You'll learn why incumbents who follow this advice fail time and time again. (Hint: They don’t introduce any real innovation or fundamentally alter business models) ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    Big Retirement Lie, The

    What The Financial Services Industry Doesn’t Want You To Know (And How To Design A Career Worth Doing For Life)

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Christopher Lochhead AI E ...

    Unabridged

    45 min

    This audiobook is narrated by a digital voice.The Retirement Industrial Complex has pulled the ultimate bait-and-switch, selling the Big Retirement Lie that work is bad and you need to escape it.Legendary pirates don't fall for this nonsense.They design work worth doing for life by adjusting three career levers: quantity of work, quality of work, and agency over work.In this audiobook, we break ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    Category Science Of Category Pirates, The

    A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    27 min

    This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science” ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    Category Science 101

    How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    40 min

    This audiobook is narrated by a digital voice.Step off the beaten path with Category Science 101, an audiobook that scoffs at traditional data analysis fixated on the rearview mirror. Here, you’ll get the guts to pursue anomalies and the unexpected in historical data — those weird blips that signal massive untapped markets. Forget about just extending the past into the future. You'll learn to use ... Read more

    $5.43 CAD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Sizing The Category Prize

    How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    36 min

    This audiobook is narrated by a digital voice.Before entering a new business category, it's crucial to understand the waters you're entering — are they filled with sharks or brimming with dolphins?Sizing The Category Prize gives you the tools to navigate and dominate these new market spaces. This audiobook goes beyond numbers to reveal the expansive potential of markets awaiting discovery and ... Read more

    $5.43 CAD or Free with Kobo Plus

  • Audiobook

    How To Become A Top 444 Author

    How To Turn Your Breakthrough Ideas Into A Best-Selling Book (According To The World’s First Non-Fiction Study)

    by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...
    Narrated by Digital Voice Eddie Yoon AI E ...

    Unabridged

    40 min

    This audiobook is narrated by a digital voice.Welcome to How to Become a Top 444 Author—a bold, no-fluff guide for non-fiction writers who want to break through the noise and truly stand out. This audiobook goes beyond writing techniques to explore the strategic foundations behind successful books: positioning, category creation, and understanding the invisible forces that shape publishing ... Read more

    $5.43 CAD or Free with Kobo Plus