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“ken rutsky”

Showing 1 - 12 of 12 results for “ken rutsky”
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  • Launching to Leading

    How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

    by Ken Rutsky ...
    Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading ... Read more

    $11.99 CAD or Free with Kobo Plus

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  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $11.99 CAD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    by Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

    $35.69 CAD

  • Data Driven Marketing For Dummies

    by David Semmelroth ...
    Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For ... Read more

    $20.99 CAD

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $12.99 CAD

  • The ABCs of Marketing: Introduction to Marketing

    by Charles River Editors ...
    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... Read more

    $4.11 CAD

  • What Kids Buy

    The Psychology of Marketing to Kids

    by Robert H Reiher, Ph.D., Daniel Acuff ...
    If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, ... Read more

    $18.99 CAD

  • Customer Satisfaction Surveys - A Practical Guide To Making Them Work

    From www.infoquestcrm.co.uk

    by John Coldwell ...
    Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action.  The authors have been conducting ... Read more

    Free

  • The ABCs of Marketing: New Ways to Market with Social Media

    by Charles River Editors ...
    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles ... Read more

    $4.11 CAD

  • The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    by Robert J. Hamper ...
    THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Read more

    $49.99 CAD

  • Twitter Affiliate Cash

    by wlasikiewicz ...
    Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account. ... Read more

    $12.78 CAD

  • Unleash Employee Engagement: 7 Initial Conditions for Outstanding Results

    by Wally Hauck, PhD, CSP ...
    Employee engagement is the emotional "energy" employees feel for their organization that motivates them to exert extra voluntary effort to achieve success for all. This energy is an untapped resource in most organizations. It's the leader's job to create an environment that brings this energy forward naturally. Employee engagement is the new competitive advantage. Without it you are probably going ... Read more

    $2.99 CAD or Free with Kobo Plus