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“kim sheehan”

Showing 1 - 12 of 12 results for “kim sheehan”
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  • Controversies in Contemporary Advertising

    by Kim B. Sheehan ...
    Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced ... Read more

    $108.79 CAD

  • Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson ...
    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by ... Read more

    $82.44 CAD

  • Advertising Media Workbook and Sourcebook

    by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer ...
    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics ... Read more

    $136.03 CAD

  • Advertising Media Planning

    A Brand Management Approach

    by Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer ...
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication ... Read more

    $111.30 CAD

  • Advertising Management in a Digital Environment

    Text and Cases

    by Larry D. Kelley, Kim Bartel Sheehan ...
    Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, ... Read more

    $107.17 CAD

  • Using Qualitative Research in Advertising

    Strategies, Techniques, and Applications

    by Margaret A. Morrison, Eric E. Haley, Kim B. Sheehan, Ronald E. Taylor ...
    This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text ... Read more

    $108.79 CAD

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  • Marketing by the Numbers

    How to Measure and Improve the ROI of Any Campaign

    by Leland HARDEN, Bob HEYMAN ...
    With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • ... Read more

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  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    by Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

    $15.99 CAD

  • Duct Tape Marketing Revised & Updated

    The World's Most Practical Small Business Marketing Guide

    by John Jantsch ...
    Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Read more

    $8.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • My Life in Advertising and Scientific Advertising

    by Claude Hopkins ...
    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. ... Read more

    $17.89 CAD

  • Free Marketing

    101 Low and No-Cost Ways to Grow Your Business, Online and Off

    by Jim Cockrum ...
    Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Read more

    $22.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Performance Partnerships

    The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing

    by Robert Glazer ...
    The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to ... Read more

    $1.36 CAD or Free with Kobo Plus