Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “klaus becker”
Skip side bar filters

  • US Infrastructure

    Challenges and Directions for the 21st Century

    Edited by Aman Khan, Klaus Becker ...
    This book presents an in-depth look at US infrastructure and its challenges in the 21st century.While infrastructure has received considerable attention in recent years, much of the discussion has concentrated on physical, economic, or noneconomic conditions. The Trump administration has heightened interest in the topic, promising infrastructure spending during his tenure, yet little demonstrable ... Read more

    $126.41 CAD

  • Audience Responses To Media Diversification

    Coping With Plenty

    Edited by Lee B. Becker, Klaus Schoenbach ...
    Series series Routledge Communication Series
    First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987. ... Read more

    $67.32 CAD

People who read these also enjoyed

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $384.77 CAD

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $53.89 CAD

  • Audience Evolution

    New Technologies and the Transformation of Media Audiences

    by Philip M. Napoli ...
    Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media ... Read more

    $36.79 CAD

  • International Human Resource Development

    Learning, Education and Training for Individuals and Organizations

    Edited by John P. Wilson ...
    International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.This third edition provides a thorough exploration of international human resource development, and has been completely ... Read more

    $71.49 CAD

  • International Project Management

    by Kathrin Koster ...
    With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential.International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management.Key features include:- ... Read more

    $130.39 CAD

  • Facilities Management and Corporate Real Estate Management as Value Drivers

    How to Manage and Measure Adding Value

    Edited by Per Anker Jensen, Theo van der Voordt ...
    Facilities Management (FM) and Corporate Real Estate Management (CREM) are two closely related and relatively new management disciplines with developing international professions and increasing academic attention. Both disciplines have from the outset a strong focus on controlling and reducing cost for real estate, facilities and related services. In recent years there has been a change towards ... Read more

    $97.55 CAD

  • Culture in International Construction

    by Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Read more

    $79.69 CAD

  • Total Relationship Marketing

    by Evert Gummesson ...
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Read more

    $111.30 CAD

  • The Front-end of Large Public Projects

    Paradoxes and Ways Ahead

    Edited by Terry M. Williams, Knut Samset, Gro Holst Volden ...
    Series series Routledge Frontiers in Project Management
    Large public projects represent major complex investment and whilst there has been much written about how to develop, manage and deliver such projects, practice still does not match up with expectations. In this book, researchers from the Norwegian Concept Research Programme explore the paradoxes between theory and practice in collaboration with experts in the field of project governance.This book ... Read more

    Free

  • Marketing Management and Communications in the Public Sector

    by Martial Pasquier, Jean-Patrick Villeneuve ...
    Series series Routledge Masters in Public Management
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the ... Read more

    Free