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Showing 1 - 12 of 12 results for “lamberto zollo”
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  • Digitalization as a Strategic Tool for Entrepreneurship Survival and Crisis Management

    Lessons from Ukrainian MSEs

    by Daria Holovko, Lamberto Zollo ...
    Series series Entrepreneurial Behaviour
    Digitalization has recently emerged as a critical strategy for businesses to survive during disruptive times and crises. By utilizing digital tools, enterprises can enhance their communication capabilities, achieve cost savings, access new markets, implement data-driven and efficient decision-making processes, and maintain contact and alignment with key stakeholders regardless of market conditions ... Read more

    $65.99 CAD

  • European Venture Toolbox

    The path for SMEs to grasp and defend opportunities

    by Nicholas H. Kirk, Lamberto Zollo ...
    Series series Entrepreneurial Behaviour
    Not all markets are alike: the European entrepreneur requires knowledge on how to avoid pitfalls before believing and focusing on opportunity. European Venture Toolbox features the leadership toolkit future decision makers, innovators, and entrepreneurs need to build a venture in Europe.Many European entrepreneurs are prone to the rhetoric of company building based on fast-growing start-up ... Read more

    $69.99 CAD

  • Digital Transformation of SME Marketing Strategies

    Innovating for the 4.0 Era

    by Riccardo Rialti, Lamberto Zollo ...
    Series series Business and Management (R0)
    SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to ... Read more

    $179.39 CAD

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  • The Fundamental Elements of Strategy

    Concepts, Theories and Cases

    by Xiu-bao Yu ...
    Series series Business and Management (R0)
    This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. The art of a strategy lies not only in ... Read more

    Free

  • Managing Customer Experiences in an Omnichannel World

    Melody of Online and Offline Environments in the Customer Journey

    Edited by Taşkın Dirsehan ...
    In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial ... Read more

    $128.99 CAD

  • Three Pillars of Organization and Leadership in Disruptive Times

    Navigating Your Company Successfully Through the 21st Century Business World

    Edited by Peter Wollmann, Frank Kühn, Michael Kempf ...
    Series series Business and Management (R0)
    This book, written by an interdisciplinary team of authors, explores the transformation of organizations in today’s volatile, uncertain, and ambiguous (VUCA) world. It demonstrates the need to manage organizations in a dynamic way, and to revisit and in some cases reinvent working and leadership styles that seemed appropriate during past decades and centuries. In turn, the book puts forward a ... Read more

    $64.99 CAD

  • The Quintessence of Marketing

    What You Really Need to Know to Manage Your Marketing Activities

    by Nils Bickhoff, Svend Hollensen, Marc Opresnik ...
    Series series Business and Management (R0)
    What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying ... Read more

    $57.69 CAD

  • Dark Side Of Digital Organization

    Edited by Ilkay Öztürk ...
    If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, ... Read more

    $55.99 CAD

  • Strategy Implementation and Control

    by Hiriyappa .B, Ph.D. ...
    Strategy Implementation and Control is an essential tool for managers and professionals going through the day-to-day struggle of managing Policy maker expectations and permitting business to proceed in the most efficient manner.This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, operating managers, middle ... Read more

    $8.99 CAD or Free with Kobo Plus

  • CLEP Principles of Management

    by Sharon A Wynne ...
    Your job will be to test drive your knowledge in Principles of Management to see if you can answer 50% correctly. Next, use the detailed answers to improve. If you decide you are ready, check to see that your college offers the credits, generally 3 credits. Your accomplishment not only means you don’t have to take that course, you actually fill your major’s requirements. Once you see how easy it ... Read more

    $16.99 CAD

  • Management

    by BarCharts,Inc ...
    The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization. ... Read more

    $6.99 CAD

  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    by Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Read more

    $10.99 CAD