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“lester massingham”

Showing 1 - 12 of 12 results for “lester massingham”
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  • Essentials of Marketing Management

    by Geoffrey Lancaster, Lester Massingham ...
    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.This second edition has been fully revised and ... Read more

    $136.03 CAD

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  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $4.99 CAD

  • Marketing

    by Paul Reynolds, Geoff Lancaste ...
    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Read more

    $97.55 CAD

  • Strategic Marketing Management

    by Richard M.S. Wilson ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Read more

    $148.40 CAD

  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    by Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... Read more

    $65.99 CAD

  • Transformative HR

    How Great Companies Use Evidence-Based Change for Sustainable Advantage

    by Ravin Jesuthasan, John W. Boudreau ...
    Proven HR strategies that can have a real impact on organizational successThis book demonstrates how some of the world's most admired and prominent organizations are redefining HR leadership by using evidence-based change to inform human capital decisions that optimize efficiency, effectiveness and strategic impact. The authors present the five foundational principles to the new HR decision ... Read more

    $27.99 CAD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    by Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Read more

    $81.06 CAD

  • Business and Management Consulting

    Delivering an Effective Project

    by Louise Wickham, Jeremy Wilcock ...
    Gain consulting insights into business decision-making in today’s environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two ... Read more

    $56.09 CAD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    by Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Read more

    $63.99 CAD

  • Benefits Management

    How to Increase the Business Value of Your IT Projects

    by John Ward, Elizabeth Daniel ...
    The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management ... Read more

    $68.99 CAD

  • Principles of Strategic Management

    by Tony Morden ...
    Series series Innovative Business Textbooks
    Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate ... Read more

    $114.04 CAD

  • Business Administration

    by Peter Thuis, Rienk Stuive ...
    Series series Routledge-Noordhoff International Editions
    Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed.The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters:Management success storiesManagement blundersSocially ... Read more

    $152.52 CAD